Curriculum
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| Module 1: Introduction to Business & Economics |
- What are the basic principals of economics and business administration?
- What is the economical and managerial framework for healthcare companies?
- What are the financial information and tools to judge the performance of a company?
- How is the organisations overall performance affected by accounting and investment decisions?
| Module 2: Managing Financial Resources & Controlling |
- How can managers analyse and judge investment and financing decisions?
- What is the trade-off between risk and reward?
- What financial management tools and finance instruments are available?
- What is the optimal financial structure of an entity?
- How can cost accounting, cost management systems and performance controlling be utilized?
| Module 3: Management in Different Health Systems |
- How can health systems be analysed and what are the key principles of health system evaluation?
- What are the core values and objectives of health systems?
- What are the three basic approaches of health systems?
- Which stakeholders are involved in building a national health system?
- What are the different management challenges inherent in different health system designs?
- What are the implications for the maximising of health benefit, cost-benefit and equity of different models?
- How are governance and regulations articulated differently in the systems and national contexts?
| Module 4: Strategic Management and Marketing |
- How do different industry conditions dictate different types of strategies?
- How do industry conditions change and what are the implications of these changes on the strategic management function?
- How do different organizations face and visualize the increasing competencies in order to sustain a competitive advantage within changing environments?
- How can you analyse market opportunities and plan the marketing portfolio accordingly?
- How can strategic and operational Marketing instruments be utilized?
- How can social marketing and sponsoring be utilized in the healthcare industry?
| Module 5: Innovation, Strategy, Marketing and Business Plan |
For Supplier
- How can the product be designed to fulfil customer’s needs?
- In a changing environment, how can innovation help to grow your business?
- How do legal restriction influence the marketing and pricing of pharmaceutical products?
- How to deal with patents?
- How to manage knowledge to spur innovations?
For Payer/Provider
- How can we position ourselves in new business fields, e.g. medical tourism, telemedicine?
- What kind of innovations are beneficial?
- How to coordinate the process of transitional medicine and clinical innovations?
- What are the potential of telemedicine and IT in healthcare?
| Module 6: Business Plan (e-based) |
- How should a business plan be developed for a real investment?
- How can issues and problems be observed and calculated?
- How to convince shareholders, venture capitalists or internal management of new business ideas?
| Module 7: Quality, Process and Project Management |
- How can processes be implemented to raise quality, patient safety and efficiency?
- How can business processes be reengineered within institutions and companies?
- What can we learn from other industries concerning quality and process management?
- How differs project management from daily business?
| Module 8: Quality and Process Management, IT&IM, Value Chain |
For Supplier
- How do new product designs influence the production process and the value chain?
- What are the key principals of an integrated supply chain?
- How can the changing IT Environment help to improve services for clients and therefore end user (patients)?
- What are the quality management approaches and the role of certification?
For Payer/Provider
- What are the benefits of an accreditation?
- How can IT support our service to the patient?
- How can IT bring information to our customers for insurances and patients for hospitals?
- What are contributors to the value chain for providers?
| Module 9: Organisation, HRM and Change Management |
- How do organisations work?
- How can organisational structures and performances be enhanced?
- How can human resource potential in a healthcare environment be developed?
- How can change be implemented?
| Module 10: Simulation: Markstrat (e-based) |
- How to define and implement a strategy to develop a sustainable market position?
- How to delegate management decisions in a team?
- How to analyse the impact of strategic marketing decisions on performance?
| Module 11: Leadership, Intern. Management, Ethics |
- How to become an effective international manager?
- How to lead and motivate, foster co-operation and create synergies?
- What ethical issues can be faced by managers in the healthcare industry?
| Masterthesis |
