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Registration

5 Days

September 25-29, 2017


Price: 4,300 EUR

Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount of 10 % in case of registration three months before (only one discount may be used).

Target group

Developing and Executing Strategy is designed for senior executives as well as for middle managers from banks and corporates who want to enhance their strategy development and implementation skills.
 

Learning target

Through Developing and Executing Strategy you will learn how to apply state-of-the-art tools to successfully analyse your industry and identify key success factors. You will examine your company's unique resources and capabilities and understand how to gain a sustainable competitive advantage in your industry. Throughout the course you will learn how to develop, execute, monitor, and evaluate your company’s strategy. You will receive valuable feedback from experienced faculty and other participants. Case studies on established companies will deliver valuable insights into best practices and demonstrate how these companies developed and implemented successful strategies.
 

Content

- Introduction to Strategy
- Strategy Analysis
- Business Level Strategy
- Competitive Advantage
- Developing Corporate Strategy
- Developing Global Strategies
- Implementing Corporate Strategies
- Industry Site Visitation
- Controlling and Monitoring Mechanisms
- Current Trends

Methodology

Lecture, discussion, individual and group exercises, case studies

Concept & Agenda

Day 1: TOOLS OF STRATEGY ANALYSIS

Session 1: Introduction to Strategy

  • The Concept of Strategy
  • Goals, Values, and Performance
  • The Strategic Management Process 

Lunch

Session 2: Strategy Analysis

  • Industry Analysis: The Fundamentals
  • Forecasting Industry Profitability
  • Analysing Resources and Capabilities
  • Exercise: Strategy Development 

Opening Dinner

Day 2: BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE

Session 3: Business Level Strategy 

  • Sources and Dimensions of Competitive Advantage
  • Types of Competitive Advantage
  • Cost Analysis
  • Differentiation Analysis 

Lunch

Session 4: Competitive Advantage

  • Competitive Advantage in Mature Industries
  • Strategy Implementation in Mature Industries
  • Strategies for Declining Industries
  • Exercise: Strategy Development

Dinner

Day 3: COPRORATE STRATEGY

Session 5: Developing Corporate Strategy 

  • Transaction Costs and the Scope of the Firm
  • Benefits and Costs of Vertical Integration
  • Diversification 

Lunch

Session 6: Developing Global Strategies 

  • International Competition for Industry Analysis
  • Analyzing Competitive Advantage in an International Context
  • Foreign Entry Strategies
  • Multinational Strategies
  • Exercise: Strategy Implementation 

Dinner

Day 4: IMPLEMENTING AND EXECUTING STRATEGY

Session 7: Implementing Corporate Strategy

  • The role of corporate management
  • Managing the corporate portfolio
  • Managing individual businesses 

Lunch

Session 8: Industry Site Visitation

  • Site visitation of a German „Innovation Champion”

Closing dinner 

Day 5: CURRENT TRENDS IN STRATEGY

Session 9: Controlling and Monitoring Mechanisms 

  • Managing linkages across businesses
  • Managing and monitoring change initiatives
  • Installing corporate governance mechanisms to monitor strategy execution
  • Exercise: strategy implementation

Lunch

Session 10: Presentation and Discussion

  • Present your strategy in class
  • Get valuable feedback from faculty and participants
  • Get insights how to implement and evaluate your strategy
  • Exercise: strategy evaluation 

Dinner

Functional Questions

Organization & Booking