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Target group

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
 

Learning target

With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
 

Content

  • Innovation and the German Economy

  • Creativity and Innovation

  • Innovation and Strategy

  • Innovation Capabilities

  • Creating New Business Models

  • Financing, Marketing, and Branding

  • Innovation Management and Digitalization

  • M&A, Strategic Alliances, and Joint Ventures

  • Innovation in Manufacturing

    • Industry 4.0
  • Industry site visit of a German “Innovation Champion”

  • German culture and philosophy, etiquette


Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount 10 % in case of registration three months before (only one discount may be used).

Methodology

Lecture, discussion, individual and group exercises, case studies

Duration

5 Days

September 25-29, 2017

Concept & Agenda

Day 1: INNOVATION IN THE GERMAN ECONOMY

Session 1: Innovation and the German Economy

  • Understanding the role of innovation in the German Economy  
  • Innovation in Europe
  • Innovation, trade, and globalization
  • Understanding innovation clusters 

Lunch

Session 2: Creativity and Innovation

  • Understanding creativity and its role for innovation and business development
  • Creativity and the creative process
  • Managing creativity techniques successfully

Opening Dinner

Day 2: LINKING STRATEGY WITH INNOVATION

Session 3: Innovation and Strategy

  • Identifying and developing new markets and new market segments
  • Niche markets
  • Analysing Risks and Chances  
  • SWOT Analysis
  • Porter’s 5 Forces

Lunch

Session 4: Innovation Capabilities

  • Developing strategies for innovation and business development
  • Manufacturing networks and Supply-Chain Management
  • Developing international sales and distribution networks

Dinner

Day 3: STRUCTURING FOR INNOVATION

Session 5: Creating New Business Models

  • Making the right decisions in managing new business ideas
  • Managing the innovation portfolio
  • Measuring innovation performance

Lunch

Session 6: Financing, Marketing and Branding 

Choose between:

  • Understanding the market and customer needs
  • Understanding the importance of product design
  • Sources of capital to finance market expansion
  • Understanding the German financial / banking model

Dinner

Day 4: TECHNOLOGY MANAGEMENT AND INNOVATION

Session 7: Innovation Management and Digitalization

  • Understanding technology life cycles
  • Understanding digitalization as a future trend
  • Managing technologies strategically and effectively
  • Managing incremental and radical innovation
  • Leveraging and managing disruptive innovation

Lunch

Session 8: Industry Site Visit​ 

  •  Site visit of a German Company “Innovation Champion”

Closing dinner 

Day 5: A GERMAN APPROACH TOWARDS INNOVATION

Session 9: M&A, Strategic Alliances, and Joint Ventures

  •  Exploring M&A Strategies
  • Organizing the M&A Process
  • Identifying the right Integration Approach
  • Leading and Managing the Post-MergerIntegration Process

Lunch

Session 10: New Trends in Manufacturing

  • Innovation in Manufacturing – Industrie 4.0

Dinner

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