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The Frankfurt School of Finance and Management, Marketing Faculty is hosting a Marketing Research Camp on Monday November 27, 2017.

Prof. Szu-chi Huang (Stanford University), Prof. Oded Königsberg (London Business School), Prof. Andrew Petersen (Pennsylvania State University), Prof. Bernd Schmitt (Columbia Business School) and Prof. Hilke Plassmann (INSEAD) will present their latest research.

The camp will be held at the Frankfurt School Campus. It will start at 8:45 a.m. with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Timetable

Start End Programm
08:45 09:15 Breakfast & Coffee
09:15 09:30 Opening words

Michael Grote,
Professor of Corporate Finance, Vice President Academic Affairs
09:30 10:30 Oded Königsberg
“Price, Quality and the Self-Serving Managers”
10:30 10:45 Coffee break
10:45 11:45 Szu-chi Huang
“When, Why, and How Social Information Avoidance Costs You in Goal Pursuit”
11:45 12:00 Coffee break
12:00 13:00 Andrew Petersen
“Is Any News Good News? The Role of Identification in Charitable Giving”
13:00 14:30 Lunch
14:30 15:30 Bernd Schmitt
“Consumer Experiences in the Future: Human or Robot? Robot or Human?”
15:30 15:45 Coffee break
15:45 16:45 Hilke Plassmann
“Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods”
16:45 17:00 Closing words & Group Photograph
17:00 open Drinks & Dinner, Executive Lounge

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