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Degree
Bachelor of Science (BSc)

Language
EN

Semester fee
6,800 Euro

Tuition fee for semester abroad may differ

Application deadline
31 May

Start of programme
mid-August

Duration
7 semesters

Become an expert in Strategic Marketing

Marketing is often said to be the core of a business. It is an innovative and dynamic field to work in and evolving technologies worldwide offer endless new opportunities. Studying marketing at Frankfurt School is challenging and exciting. By putting theory into practice, you will develop the knowledge and skills to succeed in today’s competitive business world. Building on your creative, communicative and analytical skills our marketing BSc will open doors to various career paths and opportunities.

Highlights
  • Fully taught in English
  • Broaden your horizons by combining business with Brand Management, Consumer Behaviour and Digital Marketing
  • Study with students from all over the world
  • Excellent career prospects by studying at a top Business School
  • Enjoy one semester at one of our international partner universities
  • Gain professional work experience through an internship abroad
  • Live in the successful, vibrant and thriving city of Frankfurt

Bachelor Day

Come and meet the team on our Bachelor Day! You’ll be provided with everything you need to know about admission requirements, language skills, entry tests, and experiences of current students. The informative day will help you in deciding whether Frankfurt School is the right place for you and you may even get to know some of your future coursemates.

Next Bachelor Day

Date: April 21st, 2018 | Time: 10:00 a.m. - 4:00 p.m. | Location: FS Campus

Register Now!

Curriculum

The Marketing programme provides you with the ability to develop the essential business, communicative and analytical skills for your career. You will have the flexibility to personalise your BSc through elective modules during the 6th and 7th semester as well as having the opportunity to complete a semester and internship abroad during the 5th semester.

Semester 1

Introduction to Programming

This module is an introduction to IT for business. Students will learn about the technical functioning of information and communication systems, followed by a discussion of business application systems. The focus is on integration, ERP systems, management of business architecture and business process modeling. The final part of the module gives an introduction to relational databases and the creation of applications using Excel and VBA.

Finance

This module introduces students to the economic function of capital markets. The first part of the module covers firms’ investment decisions. Students will learn how to value cash flows that accrue in the future and to calculate returns correctly. The latter part of the module deals with the cost of financing. It introduces students to the concept of market efficiency and portfolio theory. Students will learn how to derive the cost of debt and equity financing and how to use this information to determine the firm value.

Financial Accounting

This module focuses on the basic concepts underlying financial statements and on the terminology and methods that allow the students to prepare, interpret, analyze, and evaluate corporate financial statements.

Students will acquire fundamental accounting skills for a management or other roles such as financial analyst. Students will gain an understanding of how financial statements are prepared and develop the skills to prepare financial statements. Students will be able to analyze corporate annual reports and to make investment decisions.

Mathematics

This module covers the general contents of the education in mathematics taught in undergraduate business administration courses. Its primary objective is to provide students with those methods that are necessary to address quantitative questions in economics. Starting with essential fundamentals on mathematical deduction the module introduces the basic concepts on sequences and their key properties. This directly leads over to the analysis of real valued functions and their wide field of applications in economics.

Microeconomics and Decision Making

The module integrates microeconomics with decision theory. After completing the module students are capable of analyzing decisions under different circumstances, and to discuss these decisions both from an empirical and from a normative perspective. They learn to distinguish accurately between decisions under certainty, uncertainty and risk, and they are fully aware of the difference to game theoretical situations. This enables students to analyze likely outcomes in different market structures such as perfect competition, oligopoly, monopoly and natural monopoly. Subsequently, students can apply their knowledge to regulatory debates on different topics such as environmental policy or the health sector.

Semester 2

Statistics and Probability

This module is an introduction to descriptive statistics, probability theory and inferential statistics including hypothesis testing with applications to economics and business. Descriptive statistics covers the examination of observed data. Key concepts are characteristic figures of samples like different kind of means, measures of variation, empirical distribution functions and their graphical representation. Of particular importance are measures for the dependency of several characteristics and the distinction between correlation and causality. Probability theory introduces the concepts of probability spaces, random variables and their theoretical distributions. They serve as a mathematical model to describe processes that are driven by coincidental input.

Markets, Incentives and Ethical Management

The module consists of two separate parts. The first one is, which is summarized under the title “Markets and Incentives”, draws on the content of the course Microeconomics I. It provides a short refresher in game theory and then explains the problem of oligopoly in detail. It introduces the notion of market power by many firms, how competition plays out in static and dynamic environments, how firms can collude and cartelize the market, and demonstrates that unregulated markets do not lead to an efficient outcome in this case. It also introduces asymmetric information, such moral hazard and adverse selection, in markets, which will allow students understand the problems of these ubiquitous phenomena in detail and also the resulting institutions to deal with them. Finally, the course considers the interaction between markets for different goods and introduces the concept of general equilibrium. The second part on “Ethical Management” …

Managerial Accounting

Cost accounting provides cost and revenue information to support various managerial decisions within firms. The module introduces traditional and advanced costing approaches, including cost classification, absorption costing, direct costing, activity-based costing, target costing, and budgeting.

Principles of Private Law

This module gives an introduction to private law. Based on German law the students will be taught the principles of the legal system. The objective of the course is to give the students the basic understanding of legal matters.

The private law part is based on case studies and will give a brief overview of the principles of contract law. Furthermore, there will be focus on some relevant questions concerning commercial law and corporate law.

Financial Markets

This module deals with financial products. Both traditional bonds and equities and derivatives (from interest rate swaps to options) are treated. Mathematical evaluation methods and the practices and methods of markets for financial products are analyzed. All products are calculated and discussed in detail. Students will learn to evaluate the significance of financial markets means and to understand important products of international financial markets.

Marketing

Detailed information will follow.

Consumer Behaviour

Detailed information will follow.

Semester 3

Applied Research Methodology

This module deals with research methodology from an applied perspective. Today’s business environment is driven by empirical evidence of both quantitative and qualitative nature. Having the right methodological skills and competencies is therefore crucial not just for a career in academia, but for everyone faced with business decisions. The module is divided into two parts.

Operations Management

Economic theory assumes that on efficient markets prices adjust to match supply with demand: if there is excess demand, prices rise; if there is excess supply, prices fall. However, most managers in most enterprises would prefer to be able to match supply and demand without adjusting prices. To them excess demand means lost revenue and excess supply a waste of resources. They do not like the thought that an overproduction of the product that they are responsible for has to be scrapped or sold at discount prices. This course is about how companies can design their operations to better match supply with demand and thereby gain a significant competitive advantage over its rivals.

Macroeconomics

This module introduces students to essential macroeconomic models and concepts for closed and open economies like the AD/AS-, the IS-LM-, and the Mundell-Fleming model. A special focus is given to macroeconomic policy, especially monetary policy. In this context the two most prominent theories of money – the quantity and the liquidity preference theory – are introduced as well as the so-called Phillips-curve discussion as a modern theory of inflation and a policy trade-off between inflation and unemployment. The theoretical know-how is finally applied by analyzing and discussing the respective monetary policy of the ECB. The course starts with an introduction of the most important measures of the macroeconomy: the gross domestic product (GDP), the price level and the inflation rate as well as the current and the capital account.

Language

You will have the opportunity to learn one of the various languages offered at Frankfurt School.

Other modules

  • Financial Statement Analysis and Valuation

Market Research

Detailed information will follow.

Sales Management

Detailed information will follow.

Semester 4

Marketing

This module consists of four parts:

1. *Marketing effectiveness*

2. *Strategic marketing and customer management*

3. *Brand management*

4. *International marketing*

Corporate Design and Behaviour

The aim of the module is to provide students with insights into business strategy, basic structures of firms and  how they affect the behavior of firm employees. In addition, students develop insights into why continuous development of both strategy and organizations is essential and how management and staff can achieve both. Students are also encouraged to develop their own ideas concerning the range of conceptual tasks within a business.

Corporate Finance

This module focuses on the practical and conceptual problems associated with financial management of the non-financial corporation. The treatment of all areas involves theoretical concepts and the application of these concepts to contemporary business situations for the purpose of corporate decision-making. All topics reflect the impact on the overall value and risk of the company. Topics covered include, but are not limited to: Financial statements and cash flow, time value of money, valuation of debt and equity, capital budgeting and project evaluation techniques.

Money and Banking

This module introduces students to the financial system with a focus on banking, other financial institutions and financial markets. It provides a solid understanding of the functioning of the different types of financial markets and financial institutions. It deals with the role of financial institutions, in particular commercial and investments banks, and their interaction with financial markets.

Furthermore, this module provides students with some basic concepts in banks' risk management and discusses the role of the State in regulating banks in particular and the financial sector in general.

Other modules

  • Entrepreneurship Project

Digital Marketing and Business Models

Detailed information will follow.

Entrepreneurship Project

Detailed information will follow.

Brand Management

Detailed information will follow.

Global Marketing Strategy

Detailed information will follow.

Semester 5

Semester Abroad

Frankfurt School’s International Office will support you in attending your preferred partner university and preparing you for your semester abroad. You will have over 100 partner universities to choose from!

Internship

Our Career Services have connections in top companies and will support you in finding an internship.

Semester 6

Electives

In your 6th semester you will be able to choose from a number of electives related to the following topics:

  • Finance and Banking
  • Managing Organisations
  • Economics
  • Business and Society

Semester 7

Bachelor Thesis

During your 7th Semester you will have two months to write your Bachelor Thesis. 

Electives

In your 7th semester you will be able to choose from a number of electives related to the following topics:

  • Finance and Banking
  • Managing Organisations
  • Economics
  • Business and Society

Semester Abroad

The 5th semester abroad is an integral part of the Bachelor of Science. Firstly, you will go study at one of our over 100 partner universities. This will be an exciting and challenging experience. Every partner university offers different opportunities. The Frankfurt School International Office will support you with organising your semester abroad.

You will then also do an internship abroad which will allow you to gain practical experience around the world. The internship can be done in a different country from where your exchange university is located. Our Career Services will assist and support you during your search for an internship.

Entry Requirements

When applying to our BSc in Business Administration, you must be aware of all the documents required. Your place at Frankfurt School will not be confirmed until all the documents stated below have been delivered to us.

  1. A recognised secondary school diploma (German "Abitur" or equivalent)
    If you have not graduated yet, then you can apply by uploading your last two school reports
  2. Frankfurt School Assessment Centre or one of the following test scores: SAT, ACT Plus Writing, TestAS
  3. A letter of motivation (optional)
  4. Fluent English, both written and spoken, demonstrated by one of the following certificates*:
  • TOEFL iBT (minimum score of 90) or
  • IELTS (minimum score of 7.0) or
  • Cambridge Certificate in Advanced English (CAE) or
  • Pearson Test of English Academic (minimum score of 76)
  • Frankfurt School TOEFL ITP (minimum score of 577)

*Applications may be submitted without an English certficiate, however we require you to hand it in by the 15th of July latest.

For detailed information on our application process, please see here.

Tuition Fee

Enrolment fee: 100,00 Euro
Fee per semester*: 6.800,00 Euro
Total tuition fee (excl. tuition fee for semester abroad): 40.900,00 Euro
Monthly installments possible.

*The tuition fee for the semester abroad may differ depending on your chosen partner institution

For information regarding financing and scholarships, please see here.

Career Services

Right from the start of your studies our Career Services team is part of your Frankfurt School experience. Our Career Services team is there to support you as you search for exciting internships and your first job after graduation. We host two large in-house career fairs every year, regular workshops, visits by recruiters, and more.