call download fax letter pdf
Come inside the
FS Blog
Stage Image
Bachelor of Science (BSc)


Semester fee
6,700 Euro

Tution fee for semester abroad may differ

Application deadline
31 May

Start of programme

7 semesters

Full-time Business Studies

Marketing is a core function in modern companies. Some even say it is the essence of business. It's an exciting and diverse field to work in and an area that is constantly changing. Evolving technologies offer new possibilities that were unthinkable not long ago. Companies can use Big Data to analyse their customers' needs and communicate through social media platforms. These same technologies have empowered consumers resulting in entirely new demands for both companies and their marketers. 

Target Audience

Highly motivated students who wish to pursue a first degree in business with a special focus in marketing and sales. After graduating students will be in a position to pursue an international career in the marketing sector.



Fully taught in English, this concentration attracts highly motivated students from Germany and around the world.

The required semester abroad gives you the opportunity to gain international experience and be fully immersed into the professional working environment while at an internship.


  • Recognised university entrance qualification (German "Abitur" or equivalent)
  • Frankfurt School Admissions Test or one of the following test scores: SAT, ACT Plus Writing, TestAS
  • Very good knowledge of English (language requirements listed below)
  • Letter of motivation

Language Requirements

For our English-language concentrations you need to be fluent in written and spoken English. We accept any of the following tests as proof:

Application and Admission

The entire application is completed online. In addition to formal eligibility requirements we require the following documents with your application:

  • Relevant certificates (Abitur, IB Diploma, University Entrance Qualification, etc.)
  • Motivational letter (maximum of 500 words)
  • Proof of English knowledge

In case your application is accepted you will be invited to participate at the Frankfurt School Assessment Center or you can hand in the results of the following admissions tests: SAT, ACT plus writing, TestAS (core test and Economics module).

Study fee

Registration fee:100,00 Euro
Semester fee:6.700,00 Euro
(Tuition fee for semester abroad may differ depending on the chosen partner institution)
Total tuition fee:40.300,00 Euro
(plus tuition fee for semesters abroad)

Monthly installments possible.



The Marketing BSc prepares you for an international environment, both personally and professionally. You will spend the fifth semester abroad, allowing you to gain new experiences for your future.

Frankfurt School’s International Office will support you in finding your choice of partner university and preparing you for your semester abroad. Our Career Services will support you when finding an internship and are easily accessible for all students.

Semester 1

Business Information Systems

This module is an introduction to IT for business. Students will learn about the technical functioning of information and communication systems, followed by a discussion of business application systems. The focus is on integration, ERP systems, management of business architecture and business process modeling. The final part of the module gives an introduction to relational databases and the creation of applications using Excel and VBA.


This module introduces students to the economic function of capital markets. The first part of the module covers firms’ investment decisions. Students will learn how to value cash flows that accrue in the future and to calculate returns correctly. The latter part of the module deals with the cost of financing. It introduces students to the concept of market efficiency and portfolio theory. Students will learn how to derive the cost of debt and equity financing and how to use this information to determine the firm value.

Financial Accounting

This module focuses on the basic concepts underlying financial statements and on the terminology and methods that allow the students to prepare, interpret, analyze, and evaluate corporate financial statements.

Students will acquire fundamental accounting skills for a management or other roles such as financial analyst. Students will gain an understanding of how financial statements are prepared and develop the skills to prepare financial statements. Students will be able to analyze corporate annual reports and to make investment decisions.


This module covers the general contents of the education in mathematics taught in undergraduate business administration courses. Its primary objective is to provide students with those methods that are necessary to address quantitative questions in economics. Starting with essential fundamentals on mathematical deduction the module introduces the basic concepts on sequences and their key properties. This directly leads over to the analysis of real valued functions and their wide field of applications in economics.

Microeconomics and Decision Making

The module integrates microeconomics with decision theory. After completing the module students are capable of analyzing decisions under different circumstances, and to discuss these decisions both from an empirical and from a normative perspective. They learn to distinguish accurately between decisions under certainty, uncertainty and risk, and they are fully aware of the difference to game theoretical situations. This enables students to analyze likely outcomes in different market structures such as perfect competition, oligopoly, monopoly and natural monopoly. Subsequently, students can apply their knowledge to regulatory debates on different topics such as environmental policy or the health sector.

Semester 2

Statistics and Probability

This module is an introduction to descriptive statistics, probability theory and inferential statistics including hypothesis testing with applications to economics and business. Descriptive statistics covers the examination of observed data. Key concepts are characteristic figures of samples like different kind of means, measures of variation, empirical distribution functions and their graphical representation. Of particular importance are measures for the dependency of several characteristics and the distinction between correlation and causality. Probability theory introduces the concepts of probability spaces, random variables and their theoretical distributions. They serve as a mathematical model to describe processes that are driven by coincidental input.

Markets, Incentives and Ethical Management

The module consists of two separate parts. The first one is, which is summarized under the title “Markets and Incentives”, draws on the content of the course Microeconomics I. It provides a short refresher in game theory and then explains the problem of oligopoly in detail. It introduces the notion of market power by many firms, how competition plays out in static and dynamic environments, how firms can collude and cartelize the market, and demonstrates that unregulated markets do not lead to an efficient outcome in this case. It also introduces asymmetric information, such moral hazard and adverse selection, in markets, which will allow students understand the problems of these ubiquitous phenomena in detail and also the resulting institutions to deal with them. Finally, the course considers the interaction between markets for different goods and introduces the concept of general equilibrium. The second part on “Ethical Management” …

Managerial Accounting

Cost accounting provides cost and revenue information to support various managerial decisions within firms. The module introduces traditional and advanced costing approaches, including cost classification, absorption costing, direct costing, activity-based costing, target costing, and budgeting.

Principles of Private Law

This module gives an introduction to private law. Based on German law the students will be taught the principles of the legal system. The objective of the course is to give the students the basic understanding of legal matters.

The private law part is based on case studies and will give a brief overview of the principles of contract law. Furthermore, there will be focus on some relevant questions concerning commercial law and corporate law.

Financial Markets

This module deals with financial products. Both traditional bonds and equities and derivatives (from interest rate swaps to options) are treated. Mathematical evaluation methods and the practices and methods of markets for financial products are analyzed. All products are calculated and discussed in detail. Students will learn to evaluate the significance of financial markets means and to understand important products of international financial markets.

Semester 3

Applied Research Methodology

This module deals with research methodology from an applied perspective. Today’s business environment is driven by empirical evidence of both quantitative and qualitative nature. Having the right methodological skills and competencies is therefore crucial not just for a career in academia, but for everyone faced with business decisions. The module is divided into two parts.

Operations Management

Economic theory assumes that on efficient markets prices adjust to match supply with demand: if there is excess demand, prices rise; if there is excess supply, prices fall. However, most managers in most enterprises would prefer to be able to match supply and demand without adjusting prices. To them excess demand means lost revenue and excess supply a waste of resources. They do not like the thought that an overproduction of the product that they are responsible for has to be scrapped or sold at discount prices. This course is about how companies can design their operations to better match supply with demand and thereby gain a significant competitive advantage over its rivals.



This module introduces students to essential macroeconomic models and concepts for closed and open economies like the AD/AS-, the IS-LM-, and the Mundell-Fleming model. A special focus is given to macroeconomic policy, especially monetary policy. In this context the two most prominent theories of money – the quantity and the liquidity preference theory – are introduced as well as the so-called Phillips-curve discussion as a modern theory of inflation and a policy trade-off between inflation and unemployment. The theoretical know-how is finally applied by analyzing and discussing the respective monetary policy of the ECB. The course starts with an introduction of the most important measures of the macroeconomy: the gross domestic product (GDP), the price level and the inflation rate as well as the current and the capital account.

Financial Statement Analysis and Valuation

Semester 4


This module consists of four parts:

1. *Marketing effectiveness*

2. *Strategic marketing and customer management*

3. *Brand management*

4. *International marketing*

Corporate Design and Behaviour

The aim of the module is to provide students with insights into business strategy, basic structures of firms and  how they affect the behavior of firm employees. In addition, students develop insights into why continuous development of both strategy and organizations is essential and how management and staff can achieve both. Students are also encouraged to develop their own ideas concerning the range of conceptual tasks within a business.

Corporate Finance

This module focuses on the practical and conceptual problems associated with financial management of the non-financial corporation. The treatment of all areas involves theoretical concepts and the application of these concepts to contemporary business situations for the purpose of corporate decision-making. All topics reflect the impact on the overall value and risk of the company. Topics covered include, but are not limited to: Financial statements and cash flow, time value of money, valuation of debt and equity, capital budgeting and project evaluation techniques.

Money and Banking

This module introduces students to the financial system with a focus on banking, other financial institutions and financial markets. It provides a solid understanding of the functioning of the different types of financial markets and financial institutions. It deals with the role of financial institutions, in particular commercial and investments banks, and their interaction with financial markets.

Furthermore, this module provides students with some basic concepts in banks' risk management and discusses the role of the State in regulating banks in particular and the financial sector in general.

Entrepreneurship Project

Semester 5

Semester Abroad

Semester 6


Semester 7

Bachelor Thesis


Semester Abroad

The semester abroad is an integral part of the Bachelor of Science and comprises two elements: studying at a university in the host country and Internship. You will spend your 5th semester at one of our partner universities.

An internship abroad will give you great opportunities to gain practical experience around the world. The Frankfurt School International Office will support you with organizing your semester abroad.

Information Events

Trial Lectures

Are you curious about life at Frankfurt School? Why not stop by and experience a regular day for yourself! You can take part in a regular lecture during term time from March to May or September to November. Feel free to contact our team to arrange a visit, including a guided tour of the campus.



Rather than just attending class for a day, you can also benefit from the opportunity of an individual consultation to find out what Frankfurt School has to offer. Our academic advisors are ready to help! Find the programme that suits you best and get information about scholarships and tips on how to finance your education.

Click here for more on academic consultations

Bachelor Day

We invite you to meet us in person and learn more about our Bachelor programmes. At our Open Day, you will find everything you need to know about admission requirements, language skills, entry tests, and experiences from current students. Students will share their experience and perspectives openly. Don't forget to experience the Frankfurt School classroom culture by attending a trial lecture on campus and use the opportunity to engage directly with professors to get a feel for the teaching at our business school.

Next Bachelor Day

Date: April 29, 2017 | Time: 10:00 - 16:00 | Place: FS Campus


Bachelor Evenings

You cannot come to our Bachelor Day? We are visiting several cities in Germany. Learn more about our unique Bachelor's programmes at our Bachelor Evenings outside Frankfurt School.

Next Bachelor Evening

Date: May 17, 2017 | Time: 18:00 | Place: Münster

Date: May 22, 2017 | Time: 18:00 | Place: Karlsruhe

FS at Fairs

Visit us at our national and international fairs. Get information about our Bachelor of Science concentrations, meet our students and learn more about living in the financial hub of Germany.