Consumer Information Processing (Marketing)
Selin Atalay studies consumer information processing using eye tracking methodology to trace consumer decision making processes in retail environments. Understanding the decision making process contributes to designing better retail environments. Furthermore, understanding how consumers focus their attention as they visually search for information also has implications for packaging.
Delegation of Authority and the Efficiency of Decision Making (Management)
Delegating decisions to employees is beneficial to utilise their knowledge, but they might pursue their own agenda. Psychology suggests that managers may keep control to often as they have a lure for authority. Eberhard Fees analyses the conditions which influence the frequency and efficiency of delegation both with economic theory and in the laboratory. (taught by Eberhard Feess)
IQ gets you hired but EQ gets you promoted (Management)
Emotional intelligence (EI) is a controversial construct. This project analyses to what extent EI predicts job-related outcome variables such as customer satisfaction, performance, and stress. (taught by Myriam Bechtholdt)
The Role of the Employee in Information Security (Information Systems)
Many organisations are aware that their employees are the weakest link in information security. This research project by Peter Rossbach identifies the factors influencing the employee’s compliance with the information security policy (ISP) of an organisation and their relevance. The factors are derived from literature research and verified by quantitative methods based on a survey. (taught by Peter Rossbach)
Hierarchical Judgemental Forecasting (Operations)
Mirko Kremer investigates empirically the relative performance of bottom-up versus top-down forecasting processes popular in Sales & Operations Planning practice.
Meta-heuristics for Solving Highly Complex Business Problems (Operations)
Many business problems are characterised by a high degree of complexity (np-hard problems). One example is the so-called car sequencing problem where automotive manufacturers have to schedule the sequence of cars on their assembly line. Meta-heuristics such as Ant Colony Optimisation where the search behaviour of ants is incorporated into the heuristic or Genetic Algorithms where the logic of human genes is used have the potential to identify optimal solutions and are most effective for solving complex problems not only in the automotive sector. (taught by Jörn-Henrik Thun)
Markets, Organisations, & Strategy
The research area in Markets, Organisations & Strategy explores the external and internal drivers of organisational design, strategy and performance in fast-changing, globalised markets.
Myopic Marketing Management – Whom to Blame? (Marketing)
We examine short-term oriented management with regard to cuts in marketing expenses. We find top marketing managers’ compensation incentives (but not those of the CEO) to be responsible. This result contradicts suggestions in the marketing literature that the presence of a chief marketing officer can help maintain a long-term orientation with regard to marketing spending. (taught by Martin Artz)
The Impact of Financial Incentives on Customer Value (Marketing)
Firms often use financial incentives (promotions, referral rewards, loyalty programmes, etc.) to attract new or re-activate existing customers. The impact of such incentives on customer value is important, yet poorly understood. We investigate how their effect depends on incentive type, customer type, or the competitive environment to help firms spend their marketing budgets more effectively. (taught by Christian Schulze)
Strategic Decision-Making (Management)
Professor Ronald Klingebiel examines why and how firms with different decision-making patterns achieve different levels of success. He explores, for example, the conditions under which firms that keep their options open achieve higher performance than peers that might commit fully to uncertain innovation projects. His research often involves data from technology-intensive industries, particularly all things telecom.
Does Accreditation Count? (Management)
Accreditation is a typical external approach for patient safety and quality management in hospitals worldwide. But the evidence of the benefits of these systems is still lacking. The main objective of the research project is to discuss the potential advantages and disadvantages of accreditation and to analyse the relationship between accreditation and hospital quality. (taught by Rainer Sibbel)
Effective Outsourcing Strategies and Management (Information Systems)
We analyse organisational, social, and technical determinants that contribute to the effective governance of IT outsourcing relationships, e.g., by ensuring that service providers sufficiently invest in innovation and knowledge exchange or by supporting decisions about and management of relationships with multiple vendors. Research approaches include qualitative and quantitative field research, social network analyses, and the development of software artefacts. (taught by Daniel Beimborn)
Weight Jacket or Life Vest? Inventories in the Presence of Major Production Disruptions (Operations)
Severe production disruptions due to quality breakdowns have the potential to ruin performance over the complete life cycle of a highly profitable product. The project uses system dynamics modelling to investigate the interplay between different forms of customer adaptation to varying service levels, the availability of a substitute product, and the economic characteristics of the product. (taught by Jürgen Strohhecker.