Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of affect on consumer decision making as well as visual attention, retail shelf location, self-gifting behavior, social exclusion.
Let's try to understand the importance of studying consumer behavior.
First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas.
How consumers make each decision has direct impact on marketing strategy, and the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs.
1. What is your latest publication about?
2. How do you define multitasking in your research?
3. How do different mindsets influence decision making?
4. What role does stress play and can it be mediated?
During the semester:
Tuesday 4:00pm until 5:00pm on appointment
|Applied Persuasion and Event Management||Bachelor||2017 SS|
|Consumer Behaviour||Bachelor||2017 SS|
|Research Methods in the Social Sciences||PhD||2017 SS|