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Assistant Professor of Marketing

Personal Details

Siham El Kihal is, starting from winter semester, assistant professor of marketing at Frankfurt School of Finance & Management,

Prior to joining Frankfurt School of Finance & Management, Siham was part of the PhD program in Marketing at the Goethe University Frankfurt (Graduation in September 2016) and was a Visiting Scholar at the Marketing Department of the NYU Stern School of Business.

Siham’s research centers on understanding customer’s purchase and post-purchase decisions in E-Commerce. As an empirical researcher, she aims to study research questions that are of high relevance for consumers, practitioners, and policy makers.


Courses 2017

Titel Programme Semester
Marketing Bachelor 2017 SS

Office hours

during the semester:

By appointment

Room:

By appointment

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