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Registration

5 Tage

September 25-29, 2017

Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount of 10 % in case of registration three months before (only one discount may be used).
 

Target group

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
 

Learning target

With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
 

Content

The German “Mittelstand”
Manage Innovation
Create new business models
Develop new markets and launch new products
Branding and Marketing
Growth and Profitability
Elective 1: Banking - Fintech
Elective 2: Manufacturing - Industrie 4.0
 

Methodology

Lecture, discussion, individual and group exercises, case studies

Concept & Agenda

Day 1: INNOVATION MANAGEMENT

Session 1: Innovation Management

  • Creating an idea for your business
  • Enabling business innovation and transformation
  • Incremental vs radical innovation

Lunch

Session 2: Innovation Management

  • Strategic innovations (product, service, value chain, business model)
  • Logic of disruptive innovations
  • New business development process

Opening Dinner

Day 2: BUSINESS PLANNING

Session 3: Business Planning

  • Marketing strategy
  • Test your ideas: lean start-up methodology
  • Design your business model

Lunch

Session 4: Business Planning

  • Teaming up and choosing a business structure
  • Creating a winning business plan
  • Financing the business

Dinner

Day 3: ORGANISING GROWTH

Session 5: Organising Growth

  • Form a powerful network with key partners
  • Configure the value chain
  • Staffing the company

Lunch

Session 6: Organising Growth

  • Promote your business and sell
  • Organic vs inorganic growth (M&A etc.)
  • Manage your finances

Dinner

Day 4: TRENDS AND NEW INDUSTRIES

Session 7: Trends and New Industries

  • Current trends in technology, markets and societies
  • Digitization
  • Industrie 4.0
  • Industrie of things

Lunch

Session 8: Industry Site Visit​ation

  •  Site visit of a German Company “Innovation Champion”

Closing dinner 

Day 5: WORKSHOP: “DESIGN YOUR BUSINESS”

Session 9: Workshop:“Design Your Own Business”

  • Idea generation
  • Product design and specification
  • Planning für product launch

Lunch

Session 10: Workshop:“Design Your Own Business”

  • Designing a business model
  • Setting up the business
  • Presentation and discussion

Dinner

Functional Questions

Organization & Booking