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Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
Innovation and the German Economy
Creativity and Innovation
Innovation and Strategy
Creating New Business Models
Financing, Marketing, and Branding
Innovation Management and Digitalization
M&A, Strategic Alliances, and Joint Ventures
Innovation in Manufacturing
Industry site visit to a German Innovation Champion
German culture and philosophy, etiquette
Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount 10 % in case of registration three months before (only one discount may be used).
Lecture, discussion, individual and group exercises, case studies
September 25-29, 2017
Day 1: INNOVATION IN THE GERMAN ECONOMY
Session 1: Innovation and the German Economy
Session 2: Creativity and Innovation
Day 2: LINKING STRATEGY WITH INNOVATION
Session 3: Innovation and Strategy
Session 4: Innovation Capabilities
Day 3: STRUCTURING FOR INNOVATION
Session 5: Creating New Business Models
Session 6: Financing, Marketing and Branding
Day 4: TECHNOLOGY MANAGEMENT AND INNOVATION
Session 7: Innovation Management and Digitalization
Session 8: Industry Site Visit
Day 5: A GERMAN APPROACH TOWARDS INNOVATION
Session 9: M&A, Strategic Alliances, and Joint Ventures
Session 10: New Trends in Manufacturing