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The Frankfurt School of Finance and Management, Marketing Faculty is hosting a Marketing Research Camp on Monday November 27, 2017.

Prof. Szu-chi Huang (Stanford University) will give a keynote speech on the latest insights regarding the topic “When, Why, and How Social Information Avoidance Costs You in Goal Pursuit.”

In addition, Prof. Oded Königsberg (London Business School), Prof. Andrew Petersen (Pennsylvania State University), Prof. Bernd Schmitt (Columbia Business School) and Prof. Hilke Plassmann (INSEAD) will present their latest research.

The camp will be held at the Frankfurt School Campus. It will start at 8:45 a.m. with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.


Start End Programm
08:45 09:15 Breakfast & Coffee
09:15 09:30 Opening words

Michael Grote,
Professor of Corporate Finance, Vice President Academic Affairs
09:30 10:30 Oded Königsberg
“Price, Quality and the Self-Serving Managers”
10:30 10:45 Coffee break
10:45 11:45 Szu-chi Huang
“When, Why, and How Social Information Avoidance Costs You in Goal Pursuit”
11:45 12:00 Coffee break
12:00 13:00 Andrew Petersen
“to be announced”
13:00 14:30 Lunch
14:30 15:30 Bernd Schmitt
“Consumer Experiences in the Future: Human or Robot? Robot or Human?”
15:30 15:45 Coffee break
15:45 16:45 Hilke Plassmann
“to be announced”
16:45 17:00 Closing words & Group Photograph
17:00 open Drinks & Dinner, Executive Lounge