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Registration

5 Tage

March 18 – 22, 2019 and
September 23 – 27, 2019

Price: 4,300 EUR

Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount of 10 % in case of registration three months before (only one discount may be used).

Business Development through Strategy and Innovation will be recognized as the in-class Week of The Frankfurt Mini MBA programme.

Target group

Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
 

Learning target

With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
 

Content

  • Strategic Analysis
  • Strategy Design
  • Organizing Growth
  • Innovation Management
  • Business Modelling
  • Marketing Strategy
  • Trends and New Industries
  • Visit German Mittelstand Company
  • Workshop: Design your own Business

Methodology

Lecture, discussion, individual and group exercises, case studies

Functional Questions

Organization & Booking