Prof. Dr. Jürgen Moormann, Version 1.2
Vorschläge für Bachelor-Thesen 2020
(englisch oder deutsch)
Digital vs Cash payment: Why Should One Prefer Cash over Card?
In this study, we expect a student to make an experimental investigation of the reasons for preferences of cash over card/phone payment. As a result a student has to find and test the reasons for preferring certain types of payment.
Emotions-driven Digital Transformation
In this study, we expect a student to investigate what kind of emotions appear in different phases of digital transformation and how these emotions shape the final form of technology adoption. The study can be run as an experiment, survey, or simulation.
Teaching Artificial Intelligence Using Games: Gamification of Managerial Education:
Gamification helps represent boring information in an entertaining way. As AI is seldom understood to a sufficient extent by managers who are responsible for the assimilation of the technology, we propose to use and experimentally test reliability of the gamification approach.
Dynamic Process Modelling
Having process management in its core, ProcessLab proposes a topic on process modelling. We expect from a student to analyze and depict a process from the enterprise of their choice. The process should be represented in terms of System Dynamics using free software by simantics (http://sysdyn.simantics.org/). We expect the student to find optimization opportunities, feed the model with real life data from the selected enterprise, and test the model using dynamic modelling simulation.
Internet of Things – Ansatzpunkte für das Bankgeschäft
(Commerzbank-Beispiel, Strommessung; Leasing; Fallstudien – Analyse, Charakteristika? Voraussetzungen?; Entwicklung eigene Lösung)
Tokenization of assets in the face of the web 3.0
Analysis of the chances and threats of tokenizing assets, especially for platform-driven business models. The students are free to present ideas and proposals based on which we can work out topics for theses.
Analysis of contingency factors having a major influence on the development of decentralized governance in the era of the blockchain economy.
Students are asked to analyze and work out a contingency model describing the factors that may have a major influence on governance in the blockchain economy (Beck et al. 2018).
Blockchain-Based Business Models: Novel Insights on Value Creation and Value Capture (dt./eng.)
In 2017, a typology of business models based on distributed ledger technology or blockchain was proposed. The typology provides insights into the basic dimensions of business models and how companies tackle these dimensions by using the novel technology. Shading the light on business value creation and capture, students interested in this topic should conduct in-depth research to identify current business models and to assess how companies create and capture value. To this end, students must combine business model research with business value research.
Evaluation of Blockchain Implementations (dt./eng.)
While many organizations have tested first prototypes, the implementation of blockchain technology is often the result of external pressure and the fear of disruption of the own business model. In this thesis you should create a framework (develop criteria) to help companies evaluating the implementation of the technology. Criteria should be identified using a combination of literature review and qualitative research, i.e., interviews or case studies. The following focuses are possible, each of which represents a single thesis:
- Technical criteria
- Organizational criteria
- Ecosystem criteria
Applying chatbots for company-internal processes
Up to now chatbots (e.g., Siri, Alexa, Cortana) are applied to consumer-oriented services such as selecting music, checking bank accounts etc. The aim of this thesis is to analyze which business processes could be supported by chatbots. Are there certain incentives to use chatbots within companies? What are the requirements? Are there limits? First ideas might be employee training, knowledge management, accounting process, innovation process and so on. Further questions might be whether chatbots can serve as enablers for process improvement. Different use cases should be demonstrated. Next to literature research, interviews and/or a questionnaire might be suitable tools for gathering data.
Intelligent Money (Zahlung durch Auto, Konzepte, Payment und IoT)
Neue Geschäftsmodelle für Banken: Wie können Social-Media-Unternehmen und Banken zusammenarbeiten?
Robotic Process Automation: Analyse von Use Cases in Banken
Robotics in Prozessen: Klassifizierung, Probleme, Business Cases, Perspektiven (am Bsp. von Cases)
Was bedeutet Robotic Process Automation für die Personalplanung? Analyse der Auswirkungen von RPA reserviert
Transfer agiler Methoden von der IT in die Unternehmensorganisation
(oder: … aus Innovationslaboren in die Unternehmensorganisation)