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Target Audience

Senior Management level, Strategic Management, Decision Makers, Transformation/Innovation Managers, Chief Information/Digital Officers, Computer Scientists Developers with business interest,Talent program participants aspiring for C Level.

Learning Target

Participants should have an understanding of the current state of AI applicability in business with a special focus on machine learning and deep learning technologies. On one hand they will get an overview of the AI provider landscape specifically connected to each organisational function, on the other hand they will understand the general principles of how AI technologies work today, and where they are going in the near future.

  • Broad understanding of different artificial intelligence technologies and applications in the enterprise environment
  • Learning about the landscape of AI driven technology providers in specific business areas
  • Understanding how AI is transforming the future of business on an organisational level with special emphasis on the sales and marketing, customer service, manufacturing, supply chain management and the supporting functions (HR, finance, back office)


  • How does AI help and how does it work
    • 10 use-cases with specific business impacts
    • What is AI? - hype versus reality
    • Trends in AI - investments, development areas, the overview of the AI development market
    • How does AI work? - understanding the conceptual layers of different AI applications
    • How does it learn? - data and procedural requirements for AI systems to learn, understood through personal experiences

  • Applications in
    • Sales and Marketing
    • Manufacturing and Supply Chain Management
    • Customer service HR
    • Legal, Finance and Backoffice


Interactive lecture, group work, practical practice activities, reflection


5 days

Dates and Locations

Functional Questions

Organisational Questions