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Duration and Price

5 Days

17.-21. September 2018

Price: 4,300 EUR

Price includes full board accommodation. Group discount of 10 % in case of two or more participants per company and date. Early bird discount of 10 % in case of registration three months before (only one discount may be used).

Mastering Digital Transformation will be recognized as the in-class Week of The Frankfurt Mini MBA programme.
 

Target Group

Mastering Digital Transformation is designed for CEOs, Managing Directors, Directors and decision makers who want to enhance their skills in developing and implementing a digital strategy for their companies.

Key Benefits

  • Learn about the latest developments in the digital era and acquire new skills
  • Understand how German “Hidden Champions” translate new technologies into business solutions during your site visitations

  • Manage digital change and become a digital leader

  • Learn the fundamentals of new disruptive technologies, digital business management and about the success factors for transforming your business

Learning Target

With Mastering Digital Transformation you will learn to understand the challenges and potentials of latest developments in the digital era. You will learn how to embrace the advanced digital changes, rationalise and think about strategic options, being able to create a pathway for acquiring digital skills and business growth. Throughout the course you will learn how to manage digital change and transformation programmes successfully as well as how to deal with diversity and group dynamics at a strategic level. The programme will demonstrate how established German companies transformed through innovation and adaptation to digitalization. Industry site visitations to “Hidden Champions” will give an insight in the relevance of the above mentioned topics and into digital best practices. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies (“German Mittelstand”) which produce high quality products and services.

Content

Emerging Disruptive Technologies
  • Disruptive technologies request strategic response
  • Blockchain – How your business will benefit from its potential
  • Internet of Things - The connected ecosystem of tomorrow
  • Big Data – Accelerating decision making
  • Cyber Security – Identify your cyber risks

Digital Business Management

  • Digital Marketing - The new age of marketing
  • Managing Customer Experience (CX) – What’s different in a digital business environment
  • Elective 1: Industry 4.0 – The smart factory of tomorrow
  • Elective 2: Fintech – Revolutionizing the financial world
  • Digital Business “Made in Germany” – The German “Mittelstand” (industry site visitations to “Hidden Champions”)

Transform your Business

  • Success Factors – Dos and don’ts for business transformation
  • Scope and Priorities – Focus areas for a change programme
  • Internal Assessment - Review of structures, capabilities and culture
  • Supporting Tools – Pragmatic approach to change management

Methodology

Lecture, discussion, individual and group exercises, case studies

Product Information & Registration

Programme Director

Questions