There is a big difference between a company “being online” and having a successful digital marketing strategy. Most companies that were founded before the digital age have a hard time adjusting to the fast-changing digital environment. Managers acknowledge the growing importance of digital marketing, data analytics and related topics, but might lack a clear vision of how to make “digital” work for their company without wasting a fortune in the process. This seminar is not a traditional marketing seminar. The target group includes top-level managers in business development, accounting, finance, sales, and marketing, who are concerned about the impact of digital marketing on their company. In this 1-day seminar, experienced consultant and digital marketing expert Professor Christian Schulze will help participants sort out the chaos.
He is also a frequent guest on radio (Deutschlandfunk, hr, NDR, WDR) and TV programs (ARD, ZDF, SAT1, hr). Professor Schulze’s interests as a researcher lie in the areas of digital marketing, the measurement and optimization of marketing performance, and customer management.