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J. Andrew Petersen

J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University. He has a Ph.D. in Business Administration (concentration in Marketing) from the University of Connecticut. He has a BA with Honors in Economics from the University of North Carolina at Chapel Hill.

His research interests include measuring and maximizing customer/donor lifetime value (CLV/DLV) and customer/donor equity, managing customer product return behavior, measuring the value of word of mouth, selling and sales management, and linking marketing metrics to financial performance. His research has been published in journals including Journal of Marketing, Journal of Marketing Research, Harvard Business Review, MIT Sloan Management Review, The Wall Street Journal, Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Service Research among others.

Bernd Schmitt

Bernd Schmitt is the Robert D. Calkins Professor of Business at Columbia Business School in New York where he also directs the Center on Global Brand Leadership.  He has published numerous  articles in academic marketing and psychology journals. He authored or coauthored influential books that have been translated into 20 languages including the best-selling Experiential Marketing and Customer Experience Management.  He has contributed articles on business issues to the New York Times, the Asian Wall Street Journal, and the Financial Times and consulted for more than 50 companies globally.


Szu-chi Huang

Szu-chi Huang is an Associate Professor of Marketing at the Graduate School of Business, Stanford University. She received her PhD in Marketing and a Master’s degree in Advertising from the University of Texas at Austin. She also holds two Bachelor's degrees from the National Taiwan University in Business Administration and in Business/Financial Law. Prior to her academic career, Professor Huang worked at JWT Advertising Agency as an Account Manager. While at JWT, she managed global brands such as Unilever and Estee Lauder. 

Professor Huang’s main research interest is consumer motivation. Her research has been published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Experimental Social Psychology, and the Journal of Personality and Social Psychology. Her findings were featured in the popular press, including Harvard Business Review, Inc., Men’s Health, Inside Marketing, Chief Executive, Quartz, and The Huffington Post. She has been awarded prestigious fellowships and awards, including the American Marketing Association (AMA) Consumer Behavior Special Interest Group's Rising Star Award (2013), AMA-Sheth Distinguished Faculty Fellow (2017), and Marketing Science Institute (MSI)’s Young Scholar (2017). Professor Huang was named one of Poets & Quants' Best 40 Under 40 Professors in 2017.

Hilke Plassmann

is an Associate Professor in INSEAD’s Marketing Area, where she has built a Decision Neuroscience Group. She is also an Affiliated Faculty at the Brain and Spine Institute (ICM) of Sorbonne University and has been visiting faculty at University of Bonn, The Wharton School and the Stern School of Business.

Hilke’s primary research area is judgment and decision-making in the intersection of neuroscience, psychology and economics. In recent and current research projects she investigates the neural basis of different decision-making related value signals and ways to self-regulate these signals. Hilke is also interested the influence of pricing, branding and health information on consumer decision making. Her work has implications for both, management and public policy.