On June 7, 2017, the first Charity Fun Fair, a fundraising event for a local orphanage, took place on the Frankfurt School of Finance & Management campus. Students of Frankfurt School organised the Charity Fun Fair as a group project in their applied persuasion and event management course of Professor Dr Selin Atalay, Professor of Marketing at Frankfurt School. She aimed to give the students an “innovative classroom experience”. The practice-oriented course had two purposes: On one hand students apply what they have learned and on the other hand they give back to the local community.
Students as well as exchange students participated in the course that started in April. During their classes, the students agreed on raising money for a music project of a local orphanage – the Kinder- und Jugendheim Buchenrode. To raise money, students promoted the project on a crowdfunding platform and sold waffles in Frankfurt School’s cafeteria. The Charity Fun Fair with several fun activities such as table soccer or can throwing was the closing event of the project.
“It has been the first time that a group project like this has been done at Frankfurt School. It was new, exciting, and very work-and time-intense. Every one of us was responsible for the project’s success”, explains Valeria Berger, student of the Bachelor of Science in Business Administration. “We have learned to take things in hand and to make our own decisions”, she summarises her experience.
Luciana Faria, also Bachelor student, remembers that it was difficult to choose the type of event everyone can agree on and to organise a big event like this from scratch. “But I think we have chosen an innovative event format and a good charity”