It was the biggest individual investment in the history of the TV show “Die Höhle der Löwen” which is the German version of the British Dragons´ Den. Benjamin Michel, Bachelor of Science graduate in Business Administration at Frankfurt School of Finance & Management, and his twin brother Alexander received one million euro from investor Carsten Maschmeyer for a 15 percent share of Finanzguru. After a first investment of the same volume by Deutsche Bank, the cooperation with the businessman is a further milestone of the start-up´s development.
“We have consciously decided to participate in the show in order to gather new capital. Our product is relevant for nearly everyone. Moreover, there are smart investors in the show and millions of potential customers watch it”, explains Benjamin Michel.