Digitalisation in today’s world poses great challenges to companies. Developments such as big data, Industry 4.0, cloud computing and social media are forcing corporations to engage in new business processes and strategies. In order to master these new developments, companies are constantly seeking young professionals to help develop and adapt to this new era. Through this concentration you will learn about digital marketing, how to develop Data systems and how to manage companies in a more technologically efficient way. You can work at one of our cooperation partners while studying and put your theoretical knowledge into practice.
If you wish to fully immerge into IT and Digital topics, then you can choose Digital Business as a major concentration. Alternatively. you can combine it with modules from other concentrations such as Banking or Marketing & Innovation Management.
*Only available to those who chose the German Core Track.
This concentration is for students with an interest in IT-themes and Data Science, as well as general Business Knowledge, Marketing and Entrepreneurship.
|Enrolment fee:||100,00 Euro|
|Fee per semester*:||6.950,00 Euro|
|Total tuition fee (excl. tuition fee for semester abroad):||41.800,00 Euro|
|Monthly installments possible.|
*The tuition fee for the semester abroad may differ depending on your chosen partner institution
For information regarding financing and scholarships, please see here.