Digitalisation in today’s world poses significant challenges to companies. Developments such as big data, Industry 4.0, cloud computing and social media are forcing corporations to engage in new business processes and strategies. Companies are constantly seeking young professionals to help develop and adapt to this new era to master these new developments. Through this concentration you will learn about digital marketing, how to develop Data systems and how to manage companies in a more technologically efficient way. You can work at one of our cooperation partners while studying and put your theoretical knowledge into practice.
If you wish to fully immerse in IT and digital topics, you can choose Digital Business as a major concentration. Alternatively, you can combine it with modules from other concentrations such as Banking or Marketing & Innovation Management.
*Only available to those who choose the German Core Track.
This concentration is for students interested in IT topics and data science and general business knowledge, marketing and entrepreneurship.
|Enrolment fee:||EUR 100,00|
|Fee per semester*:||EUR 6.950,00|
|Total tuition fee (excl. tuition fee for semester abroad):||EUR 41.800,00|
|Monthly instalments possible.|
*The tuition fee for the semester abroad may differ depending on your chosen partner institution
For information regarding financing and scholarships, please see heFinanzierung & Stipendienre.