Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn how some of the world’s leading companies manage and develop their brands. Discover how to develop a brand strategy and how to conduct market research by building on your creative, communicative and analytical skills. Our marketing concentration will open doors to various career paths and opportunities in diverse industries.
Why specialise in Marketing at FS?
- Gain the opportunity to specialise in various Marketing areas (e.g. Advertising, Product Development, Digital Media, Merchandising, Market Research, Sales)
- Learn how to manage a brand
- Marketeers will always be in demand; it is a vital component of every business.
This concentration is for students who wish to pursue a career in Marketing or Sales and work on their analytical and creative skills throughout their studies.