While the idea of using data to improve decision making is by no means new, various methodological advances and a proliferation of "big data" has sparked a quickly growing appreciation and practice of business analytics. However, the growing importance of data-driven and evidence-based decision making is not confined to tech giants like Amazon, Apple, Facebook, and Google. Companies across all industries, and of all sizes, have begun to build data-driven business models, resulting in a rising need to hire managers that combine business domain knowledge with a deep understanding of the methodological toolbox that can unlock the value inherent in data. This is the essential premise of the Master in Management Business Analytics concentration.
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