Businesses within all industries are faced with the opportunities and challenges presented by digital transformation. The ubiquity of digital technologies, such as social media, mobile devices and sensor technologies, combined with the resulting availability of “Big Data” enables firms to ‘digitalise’ each and every part of their business. In doing so, marketing strategies and interaction with customers and supply chain partners are being transformed. In order to qualify future managers to successfully handle these challenges, the Master in Management offers the Digital Business concentration.
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