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Assistant Professor of Marketing

Personal Details

Siham El Kihal is, starting from winter semester, assistant professor of marketing at Frankfurt School of Finance & Management,

Prior to joining Frankfurt School of Finance & Management, Siham was part of the PhD program in Marketing at the Goethe University Frankfurt (Graduation in September 2016) and was a Visiting Scholar at the Marketing Department of the NYU Stern School of Business.

Siham’s research centers on understanding customer’s purchase and post-purchase decisions in E-Commerce. As an empirical researcher, she aims to study research questions that are of high relevance for consumers, practitioners, and policy makers.


Courses 2018

Title Programme

Marketing Bachelor

Office hours

during the semester:

By appointment

Room:

By appointment

Assistant

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