February 1st - 5th, 2021
Price: 4,300 EUR
Price includes beverages, lunch and two networking dinners. Accommodation is not included in the price however, for any assistance regarding accommodation please contact us.
Group discount of 10 % in case of two or more participants per company and date.
Business Development through Strategy and Innovation is part of International Executive Campus and also will be recognized as the in-class specialization of Certified Expert in Business Development programme.
Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
Lecture, discussion, individual and group exercises, case studies
Day 1: STRATEGIC ANALYSIS
Session 1: Strategic Analysis
Session 2: Strategic Analysis
Day 2: ORGANISING GROWTH
Session 3: Strategy Design
Session 4: Organizing Growth
Day 3: INNOVATION MANAGEMENT
Session 5: Innovation Management
Session 6: Innovation Management
Innovation settings and agile tools
Experiments, trials and failures
Design of idea management systems
New business and product development processes
Day 4: TRENDS AND NEW INDUSTRIES
Session 7: Trends and New Industries
Session 8: Industry Site Visitation
Day 5: WORKSHOP: “DESIGN YOUR BUSINESS”
Session 9: Workshop:“Design Your Own Business”
Session 10: Workshop:“Design Your Own Business”