Learn how to identify, develop and implement growth opportunities
Business Development is about identifying, developing and implementing growth opportunities in an organization. People who partake in Business Development may come from various professional backgrounds working in different areas or departments of an organization. But what they all have in common is their entrepreneurial task or function of identifying market opportunities, designing new products or businesses and bringing them successfully to the market. Therefore Business Development may be considered as cross functional. It requires key skills from Strategy and Business Design, Innovation and Product Development, Market and Customer Development as well as from Leadership, Finance and Operations.