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Professor of Marketing
Head of Management Department

Zur Person

Selin Atalay is Professor of Marketing at Frankfurt School of Finance & Management since September 2014. Before joining the Frankfurt School of Finance & Management, she has been an Associate Professor of Marketing at HEC Paris and Assistant Professor at Bilkent University. Selin Atalay holds a Ph.D. in Marketing from Penn State University. Her research interests focus primarily on consumer decision-making processes. She is mostly interested in the effects of affect on consumer decision making as well as visual attention, retail shelf location, self-gifting behavior, social exclusion.


Wissenschaftliche Zeitschriften / Fachzeitschriften

Arbeitsberichte / Working papers

Monographien / Sammelwerke



Titel Studiengang Semester
Applied Persuasion and Event Management Bachelor Sommer
Consumer Behaviour Bachelor Sommer
Research Methods in the Social Sciences PhD Sommer