Die Frankfurt School respektiert Ihre Privatsphäre
Ce site web utilise des cookies. Si vous poursuivez votre navigation sur ce site, vous acceptez l'utilisation de cookies.
Siham El Kihal is Assistant Professor of Marketing at Frankfurt School of Finance & Management.
Prior to joining Frankfurt School of Finance & Management, Siham was part of the PhD program in Marketing at the Goethe University Frankfurt (Graduation in November 2016) and was a Visiting Scholar at the Marketing Department of the NYU Stern School of Business. She holds a master’s degree in engineering from Ecole Centrale de Lyon and a master’s degree in business administration with electrical engineering from the Technical University of Darmstadt.
Siham’s research centers on understanding customer’s purchase and post-purchase decisions in E-Commerce. As an empirical researcher, she aims to study research questions that are of high relevance for consumers, practitioners, and policy makers.