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Programme Overview

Businesses within all industries are faced with the opportunities and challenges presented by digital transformation. The ubiquity of digital technologies, such as social media, mobile devices and sensor technologies, combined with the resulting availability of “Big Data” enables firms to ‘digitalise’ each and every part of their business. In doing so, marketing strategies and interaction with customers and supply chain partners are being transformed. In order to qualify future managers to successfully handle these challenges, the Master in Management offers the Digital Business concentration. 

Modules

Digital Analytics

  • Data collection
  • Integration
  • Analysis
  • Visualisation
  • Segmentation
  • Classification
  • Prediction
  • Decision making

Digital Management

  • Enablers of Digitalization: IT trends, human, physical, and social data sources, Big Data and analytics
  • Discovery of Digital Innovation
  • Implementation of Digital Innovation
  • Diffusion of Digital Innovation
  • Managing Digitalization
  • Organizational Requirements
     

Digital Marketing

  • Big Data
  • Data Analytics
  • Methods, algorithms and applications

Why Digital Business at FS?

Digital Business affects everything around us, both in our professional and personal lives. In order to qualify future managers to successfully handle the challenges of this in business, the Master in Management program offers the Digital Business concentration.

Read more from Prof. Dr. Daniel Beimborn, Professor of Information Systems, here. 

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