Marketing Research Camp

Zeynep Gürhan-Canlı is Dean and Migros Professor of Marketing at the College of Administrative Sciences and Economics at Koç University. Her research interests include consumer information processing, branding and corporate responsibility. She completed her Ph.D. in marketing at New York University, Stern School of Business in 1997. Prior to joining Koç University, she was a faculty member in the Ross School of Business at the University of Michigan. She has published several articles in leading academic journals. She received a number of awards and was tenured at the University of Michigan in recognition of her productivity and quality of her publications. She served as an associate editor for the Journal of Consumer Research and as a senior editor for International Journal of Research in Marketing. She is on the Editorial Review Boards of the Journal of International Marketing, Journal of Consumer Psychology, Journal of Academy of Marketing Science, and Journal of Marketing Behavior.

Gui Liberali

Gui Liberali is the Professor of Digital Marketing at the Erasmus University. His research has been published in Marketing Science, Management Science, IJRM, EJOR, and Sloan Management Review. He is the Vice-President for Membership at INFORMS Society of Marketing Science (ISMS), elected for the 2018/2019 term. He is currently co-editing a special issue of Management Science on Data-Driven Prescriptive Analytics. Gui is an ERIM Fellow (erim.nl) and twice was a finalist of the John Little award. Gui is the founder of the Erasmus Centre for Optimization of Digital Experiments at Erasmus University. His research focuses on multi-armed bandits, morphing, and online experimentation. Gui was a visiting scholar at the MIT Sloan School of Management for several years. He holds a Doctorate in Marketing, and a B.Sc. in Computer Science.

Robert Palmatier

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington where he founded and serves as the research director of the Center of Sales and Marketing Strategy. Prior to entering academia, Professor Palmatier held various industry positions, including president and COO of C&K Components (global electronics company) and European general manager at Tyco-Raychem Corporation. He also served as a US Navy lieutenant on board nuclear submarines. Rob’s research interests focus on marketing strategy, relationship marketing, customer loyalty, marketing channels, privacy, healthcare marketing, and sales management. 

Catherine Tucker

Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program.

Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between marketing, economics, and law. 

Aric Rindfleisch

Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. He earned a PhD in marketing and sociology from the University of Wisconsin, an MBA from Cornell University and a BS in management from Central Connecticut State University.

Aric previously served as a faculty member at the University of Wisconsin, University of Arizona, Korea University, and Tilburg University. In addition to his academic experience, he also served as a marketing researcher, advertising executive, and an officer in the US Army.