Marketing Research Camp

Anocha Aribarg is an associate professor of marketing at the Ross School of Business, University of Michigan. Prof. Aribarg’s research interests involve fusing psychology and consumer behavior theories with Bayesian statistical and econometric modeling to draw unique insights that help solve current marketing problems. In her research, she attempts to understand the processes underlying how consumers make both individual and joint choice decisions, evaluate their consumption experiences and respond to firms' product offerings and advertising. To understand such processes, she uses a combination of conjoint choice experiments, physiological measures (e.g., eye tracking, skin conductance), and observational data. She has published in the premier journals in marketing and has collaborated with both academics and practitioners.

Zachary Estes

Zachary Estes (PhD in Psychology, Princeton University) is Associate Professor of Marketing at Bocconi University in Milan, Italy. His theoretical and applied research on cognition, emotion, and consumer behavior has been awarded funding by international granting agencies, has been published in psychology and marketing journals including Journal of Consumer Psychology, Journal of Experimental Psychology - General, and Psychological Science, and has been reported in popular media worldwide including BBC Radio, Scientific American, New Scientist, MarketingWeek, The New Yorker, Huffington Post, Forbes, and The Atlantic. He has served as Associate Editor of the journal Cognitive Science, and has served on the editorial boards of other journals and on the program committees of academic organizations in both psychology and marketing. He is also the proud winner of teaching awards at the University of Warwick (UK) and Bocconi University (Italy).

Selin Malkoc

Selin A. Malkoc is Associate Professor of Marketing at The Ohio State University. She received her PhD from UNC-Chapel Hill. Her research examines how consumers make present and future decisions, how they make judgements about the passage of time, and how they choose to use their time. In her research, she identifies anomalies in human behavior, understands the psychological underpinnings of these anomalies, and tries to identify remedies to overcome them. Her recent research focuses on how people choose to consume their time, identifying if, when, and how consumers should be organizing their time to make the most of it. Her research has appeared in all requisite marketing journals, as well as in decision making and psychology outlets.

Thomas Otter

Thomas Otter is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. He currently serves as vice dean of research for the Faculty of Economics and Business at Goethe University, VP membership & communication for EMAC, co-editor for Quantitative Marketing and Economics, area editor for International Journal of Research in Marketing, and as member of the editorial review boards of Marketing Science and Transfer - Werbeforschung und Praxis.

Stefan Stremersch

Stefan holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair of Marketing at the Erasmus School of Economics in Rotterdam (Netherlands). He is also a Full Professor in the Marketing Department at IESE Business School. He graduated with the highest honors from Tilburg University (Ph.D. in Business Economics, 2001) and Ghent University (B.A and M.A. in Applied Economics, 1996).

His current research interests focus on innovation and marketing strategy, commercialization of new technology, new product growth, grassroots innovation, innovation tournaments, and innovation in the life sciences.