The management track electives include but are not limited to:
Business Development & Digital Marketing
Profound knowledge about digital marketing and how it connects to business development is important for managers of all disciplines, not only those with a marketing focus. However, this elective is particularly interesting for students who are interested in marketing and how to optimize marketing performance as well as business development and consulting. The course will introduce the technical and business aspect of digital marketing. Students will work on a real-world group consulting project related to digital marketing and business development.
Lecturer: Christian Schulze, Associate Professor of Marketing, Frankfurt School of Finance & Management
Industry Practice & Family Business
The main purpose of this course is to give insights into several industries such as automotive, machinery or aviation and to provide insights into family business with a focus on Germany. Covered industries are for instance Automotive, Machinery, Electronics, Pharmaceutical, Food Industry and Fashion industry among others. This course is especially relevant for students who want to get a deeper understanding of several industries in Germany.
Lecturers: Jörn-Henrik Thun, Prof. for Operations Strategy, Frankfurt School of Finance & Management, Robert Knoop-Troullier, CEO CKT Modern GmbH
The course introduces key principles and methods used for designing organizations. Participants will learn how to select an organizational model that fits a firm’s strategy, and how to implement the model by creating or adjusting sub-units, business processes, roles, reporting and delegation structures, and other factors relevant for classic and contemporary organization design. The course combines case analysis, theoretical and conceptual discussion, and classroom simulations and experiments to offer a compelling introduction to managerial problems and tradeoffs in effective organizational design.
Lecturer: Stephan Billinger, Associate Professor of Marketing & Management, University of Southern Denmark
Supply Chain Excellence
Supply chains are networks of organizations (suppliers, manufacturers, distributors, retailers) that jointly supply and transform materials, and distribute products to the ultimate consumers. If designed and managed properly, these supply chain networks might become a crucial source of competitive advantage. In this module, students learn the main concepts of Supply Chain Management including Logistics Management.
Lecturer: Jörn-Henrik Thun, Prof. for Operations Strategy, Frankfurt School of Finance & Management
New Product Development
This course addresses the managerial challenges associated with integrating the effort of various functions of the firm during the process of developing new products and services. Students are provided with a set of managerial tools and methods to be applied during the various phases of the development process, from strategic planning to product and service launch. The course is structured by three components: development strategy, concept development and product and service design.
Lecturer: Jochen Schlapp, Associate Professor of Operations and Technology Management, Frankfurt School of Finance & Management