Aylin Cakanlar
Assistant Professor of Marketing • Professor
Assistant Professor of Marketing
Aylin Cakanlar is an Assistant Professor of Marketing at the Frankfurt School of Finance & Management. Before joining the Frankfurt School in September 2024, she was an assistant professor at the Stockholm School of Economics in Sweden. Aylin received her PhD from Stockholm University, and she also spent time at the University of British Columbia and Boston College during her PhD studies.
Aylin Cakanlar’s research focuses on understanding how social context and different types of consumer identities influence engagement in sustainable behavior. She primarily uses experiments to study consumer behavior. Her work has been published in leading academic journals such as Journal of Marketing Research and Journal of Consumer Psychology.
Aylin Cakanlar’s research focuses on understanding how social context and different types of consumer identities influence engagement in sustainable behavior. She primarily uses experiments to study consumer behavior. Her work has been published in leading academic journals such as Journal of Marketing Research and Journal of Consumer Psychology.
- Management department
- Professor
- Faculty
PUBLICATIONS
Cakanlar, A., 2024. Breaking Climate Change Polarization, Journal of Public Policy and Marketing Vol. 43(4), pp. 276-294.
Cakanlar, A., White, K., 2023. A Systematic Review on Political Ideology and Persuasion, Psychology and Marketing Vol. 40(12), pp. 2526-2538.
Cakanlar, A., Ordabayeva, N., 2023. How Economic System Justification Shapes Demand for Peer-to-Peer Providersomy, Journal of Consumer Psychology Vol. 33(3), pp. 602-612.
Cakanlar, A., Trudel, R., White, K., 2022. Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others, Journal of the Association for Consumer Research Vol. 7(1), pp. 36-44.
Cakanlar, A., White, K., 2023. A Systematic Review on Political Ideology and Persuasion, Psychology and Marketing Vol. 40(12), pp. 2526-2538.
Cakanlar, A., Ordabayeva, N., 2023. How Economic System Justification Shapes Demand for Peer-to-Peer Providersomy, Journal of Consumer Psychology Vol. 33(3), pp. 602-612.
Cakanlar, A., Trudel, R., White, K., 2022. Political Ideology and the Perceived Impact of Coronavirus Prevention Behaviors for the Self and Others, Journal of the Association for Consumer Research Vol. 7(1), pp. 36-44.
Ordabayeva, N., Cakanlar, A., Fernandes, D., 2023, Political Ideology and Consumer Psychology, in: Cait Lamberton, Derek D. Rucker, Stephen A. Spiller (eds): The Cambridge Handbook of Consumer Psychology, 2. Ed., Cambridge: Cambridge University Press, pp. 331-363.
Cakanlar, A., Nikolova, H., Nenkov, G., 2022. I Will Be Green for Us: When Consumers Compensate for Their Partners' Unsustainable Behavior, Journal of Marketing Research Vol. 60(1), pp. 110-129.
OFFICE HOURS
During the lecture period
By appointment available upon request via email.
OFFICE HOURS
During the lecture period
By appointment available upon request via email.