Georgia Liadeli
Assistant Professor of Marketing • Professor
Assistant Professor of Marketing
Georgia Liadeli is senior lecturer at the Frankfurt School of Finance & Management.
She received her Ph.D. from Vrije Universiteit Amsterdam. Before joining academia, she worked as a strategy consultant, advising clients on M&A, IPO, and international strategy projects in the retail, consumer goods, technology, media, telecommunications (TMT), and B2B industries.
Her research explores how brands can leverage new media for strategic decisions and covers key areas such as marketing strategy, branding, marketing with purpose, and social media. Her work has been published in leading academic journals, such as the Journal of Marketing, and presented at major international conferences, including the European Marketing Association Conference, Marketing Science Conference, and American Marketing Association Conferences.
She received her Ph.D. from Vrije Universiteit Amsterdam. Before joining academia, she worked as a strategy consultant, advising clients on M&A, IPO, and international strategy projects in the retail, consumer goods, technology, media, telecommunications (TMT), and B2B industries.
Her research explores how brands can leverage new media for strategic decisions and covers key areas such as marketing strategy, branding, marketing with purpose, and social media. Her work has been published in leading academic journals, such as the Journal of Marketing, and presented at major international conferences, including the European Marketing Association Conference, Marketing Science Conference, and American Marketing Association Conferences.
- Management department
- Professor
- Faculty
OFFICE HOURS
During the lecture period
By appointment available upon request via email.
Room
B4.29
OFFICE HOURS
During the lecture period
By appointment available upon request via email.
Room
B4.29