Business Development Academy

The Business Development Academy is designed for middle and senior managers responsible for business growth, innovation, and new product development. It is also ideal for entrepreneurs seeking to refine their managerial skills and transform innovation into sustainable business success.
 

With the Business Development Academy you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
 

Lecture, discussion, individual and group exercises, case studies