Marketing Research Camp

We are happy to announce that Frankfurt School's Marketing Research Camp 2026 will be held on campus on Thursday, August 20, 2026.

We have the following speakers lined up:

• Prof. Sundar Bharadwaj (University of Georgia)
• Prof. Barbara Deleersnyder (Tilburg University)
• Prof. Daniel McCarthy (University of Maryland)
• Prof. Maura Scott (Arizona State University)
• Prof. Francisco Villarroel Ordenes (University of Bologna)

More details and the agenda to follow.

The following speakers were part of the Marketing Research Camp 28. August 2025:

• Prof. Els Breugelmans (KU Leuven)
• Prof. David Hardisty (The University of British Columbia)
• Prof. Tina Lowrey (HEC Paris)
• Prof. Verena Schoenmueller (ESADE) 
• Prof. Jan-Benedict Steenkamp (The University of North Carolina) 

The following speakers were part of the Marketing Reseach Camp 10 June 2024:

• Prof. P. K. Kannan (University of Maryland)
• Prof. Rebecca Hamilton (Georgetown University)
• Prof. Klaus Wertenbroch (INSEAD)
• Prof. Mark Heitmann (Universität Hamburg) 
• Prof. Thomas Reutterer (WU Vienna) 

The following speakers were part of the Marketing Research Camp 31 August 2023.

• Prof. Kusum Ailawadi (Tuck School of Business)
• Prof. Bart Bronnenberg (Tilburg University)
• Prof. Simona Botti (London Business School)
• Prof. Marc Fischer (University of Cologne) 
• Prof. Shane Wang (Virginia Tech) 

The following speakers were part of the Marketing Research Camp 8 September 2022:

• Prof. Barbara E. Kahn (The Wharton School), 
• Prof. Robert Meyer (The Wharton School), 
• Prof. Peter Ebbes (HEC Paris), 
• Prof. Renana Peres (The Hebrew University of Jerusalem) 
• Prof. Tammo Bijmolt (University of Groningen)

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we had to reschedule the Marketing Research Camp to the year 2022. ***

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we had to reschedule the Marketing Research Camp to the year 2021. ***