Frankfurt School Training Academy Wins German Brand Award 2024.

Giving dual vocational training a more prominent platform – with this objective, the Frankfurt School Training Academy launched a new brand identity in August 2023. Shortly after its launch, it received the German Design Award 2024 in the category “Excellent Communications Design” for “Integrated Campaigns and Advertising.” The Training Academy has now also won the German Brand Award 2024 in two categories: Education and Research and Service Brand of the Year.

The Frankfurt School Training Academy is aimed at apprentices, career changers, trainers, and training companies of all sizes, covering the entire training process. The corporate identity and overall communications concept, which have now been honoured with the German Brand Award, were developed in collaboration with the agency site-works.

The jury of the German Brand Award justified the award primarily by stating that the Training Academy’s creative campaign successfully strengthens its position as a leading partner in vocational education and consulting, while making an important contribution to the training of future skilled professionals and managers. One element of the campaign that particularly impressed the jury is the formulation of seemingly absurd questions that are answered logically. Two examples include: “Which musical instrument would you use to describe the taste of a mathematical formula?” and “What does the puzzle of your career path sound like?”

The creative answers to these questions, shared on the Training Academy’s social media channels, highlight the Academy’s innovative strength and problem-solving expertise, creatively reinforcing the claim “The Right Solution.”

“We are very pleased about this award and delighted that the idea of asking seemingly unsolvable questions and then answering them humorously and intelligently on our social media channels and website has been so well received,” says Evi Zielinski, Director of the Frankfurt School Training Academy. “With this approach, we want to show that creativity and logical thinking always lead to a solution.”

The German Brand Award is presented by the German Design Council, a non-profit foundation established in 1953 at the initiative of the German Bundestag. The independent and interdisciplinary jury consists of members from business, academia, consulting, services, and agencies.