Christian Schulze

Christian Schulze is Associate Professor at Frankfurt School of Finance & Management. Before entering academia, he worked as a consultant at The Boston Consulting Group (BCG), advising clients across industries on growth and customer strategy. He has continued to build close ties with industry throughout his academic career, combining rigorous research with practical insights for executives and organizations. 
 
His expertise centers on customer strategy, e-commerce, and digital marketing. He investigates how companies can manage customer relationships profitably, measure and optimize marketing performance, and make better strategic decisions based on data. His research has been published in leading journals including Marketing Science, Journal of Marketing, and MIT Sloan Management Review and received multiple awards. His current research explores AI in commerce, including a study on ChatGPT's performance as an e-commerce channel¿that ranked among SSRN’s top 250 most-downloaded papers in 2025.
 
In executive education, Christian works with organizations across Germany, Europe, and the Middle East, offering both customized company programs as well as one-on-one coaching for senior leaders in customer-facing roles. He is also a keynote speaker at industry conferences and corporate events. He teaches Customer Strategy, Digital Marketing, and Evidence-Based Management in Frankfurt School's Master, MBA and Executive MBA programs.
 
Christian’s expertise is frequently sought by national and international media. He appears regularly on ARD, ZDF, and hr television; contributes to radio programs including Deutschlandfunk and WDR; and has been featured in publications such as Bloomberg, The Economist, and the Frankfurter Allgemeine Zeitung—totaling more than 250 media appearances. He hosts the Customer Strategy Dialogue at Frankfurt School, where he brings industry leaders—including Finanzguru co-founder Benjamin Michel, former Hugo Boss CEO Claus-Dietrich Lahrs, and McKinsey Senior Partner Dr. Jesko Perrey—into conversation with students and alumni. He also co-founded YES Marketing, a research network connecting leading quantitative marketing scholars across European universities.
 
Christian holds a Ph.D. in Business from Goethe University Frankfurt and completed graduate studies at Technical University Braunschweig and Babson College. He was a visiting researcher at the University of Texas at Austin and Boston University. He is a Fulbright Fellow and a Fellow of the German National Merit Foundation.