Heiko Karle
Associate Professor of Microeconomics • Professor
Associate Professor of Microeconomics
Heiko Karle is an Associate Professor of Microeconomics, in particular Industrial Organization and Behavioral Economics at the Economics Department of Frankfurt School of Finance & Management since August 2019 and a CEPR Research Fellow and CESifo Research Fellow.
Before joining the Frankfurt School of Finance & Management he was a postdoctoral researcher at the Center for Law and Economics of ETH Zurich since 2012. He worked at the European Centre for Advanced Research in Economics and Statistics (ECARES) of the Université Libre de Bruxelles from 2009 to 2012. He holds a Ph.D. from the University of Mannheim, where he also did his undergraduate studies. During his Ph.D. studies he visited the Toulouse School of Economics and during his undergraduate studies the University of California, Berkeley.
His research focuses on Industrial Organization and Behavioral Economics and has been published in journals such as the Journal of Political Economy, the RAND Journal of Economics, the American Economic Journal: Microeconomics, the International Economic Review and Management Science. He teaches in the field of Microeconomics.
Before joining the Frankfurt School of Finance & Management he was a postdoctoral researcher at the Center for Law and Economics of ETH Zurich since 2012. He worked at the European Centre for Advanced Research in Economics and Statistics (ECARES) of the Université Libre de Bruxelles from 2009 to 2012. He holds a Ph.D. from the University of Mannheim, where he also did his undergraduate studies. During his Ph.D. studies he visited the Toulouse School of Economics and during his undergraduate studies the University of California, Berkeley.
His research focuses on Industrial Organization and Behavioral Economics and has been published in journals such as the Journal of Political Economy, the RAND Journal of Economics, the American Economic Journal: Microeconomics, the International Economic Review and Management Science. He teaches in the field of Microeconomics.
- Economics & Law Department
- Professor
- Faculty
PUBLICATIONS
Karle, H., Reisinger, M., 2025. Imperfect Targeting and Advertising Strategies, Management Science Vol. 71(6), pp. 5106-5122.
Karle, H., Kerzenmacher, F., Schumacher, H., Verboven, F., 2025. Search Costs and Context Effects, American Economic Journal: Microeconomics Vol. 17(2), pp. 127-161.
Karle, H., Schumacher, H., Vølund, R., 2023. Consumer Loss Aversion and Scale-Dependent Psychological Switching Costs, Games and Economic Behavior Vol. 138, pp. 214-237.
Karle, H., Engelmann, D., Peitz, M., 2022. Student Performance and Loss Aversion, Scandinavian Journal of Economics Vol. 142(2), pp. 420-456.
Canidio, A., Karle, H., 2022. The Focusing Effect in Negotiations, Journal of Economic Behavior and Organization Vol. 197, pp. 1-20.
Karle, H., Peitz, M., Reisinger, M., 2020. Segmentation versus Agglomeration: Competition between Platforms with Competitive Sellers, Journal of Political Economy Vol. 128, pp. 2329-2374.
Karle, H., Möller, M., 2020. Selling in Advance to Loss-Averse Consumers, International Economic Review Vol. 61(1), pp. 441-468.
Herweg, F., Karle, H., Müller, D., 2018. Incomplete Contracting, Renegotiation, and Expectation-Based Loss Aversion, Journal of Economic Behavior and Organization Vol. 145, pp. 176-201.
Karle, H., Schumacher, H., 2017. Advertising and Attachment: Exploiting Loss Aversion through Pre-Purchase Information, RAND Journal of Economics Vol. 48(4), pp. 927-948.
Karle, H., Peitz, M., 2017. De-targeting: Advertising an Assortment of Products to Loss-Averse Consumers, European Economic Review Vol. 95, pp. 103-124.
Karle, H., Schumacher, H., Staat, C., 2016. Signaling Quality with Increased Incentives, European Economic Review Vol. 85, pp. 8-21.
Karle, H., Kirchsteiger, G., Peitz, M., 2015. Loss Aversion and Consumption Choice: Theory and Experimental Evidence, American Economic Journal: Microeconomics Vol. 7(2), pp. 101-120.
Karle, H., Peitz, M., 2014. Competition under Consumer Loss Aversion, RAND Journal of Economics Vol. 45(1), pp. 1-31.
Karle, H., Kerzenmacher, F., Schumacher, H., Verboven, F., 2025. Search Costs and Context Effects, American Economic Journal: Microeconomics Vol. 17(2), pp. 127-161.
Karle, H., Schumacher, H., Vølund, R., 2023. Consumer Loss Aversion and Scale-Dependent Psychological Switching Costs, Games and Economic Behavior Vol. 138, pp. 214-237.
Karle, H., Engelmann, D., Peitz, M., 2022. Student Performance and Loss Aversion, Scandinavian Journal of Economics Vol. 142(2), pp. 420-456.
Canidio, A., Karle, H., 2022. The Focusing Effect in Negotiations, Journal of Economic Behavior and Organization Vol. 197, pp. 1-20.
Karle, H., Peitz, M., Reisinger, M., 2020. Segmentation versus Agglomeration: Competition between Platforms with Competitive Sellers, Journal of Political Economy Vol. 128, pp. 2329-2374.
Karle, H., Möller, M., 2020. Selling in Advance to Loss-Averse Consumers, International Economic Review Vol. 61(1), pp. 441-468.
Herweg, F., Karle, H., Müller, D., 2018. Incomplete Contracting, Renegotiation, and Expectation-Based Loss Aversion, Journal of Economic Behavior and Organization Vol. 145, pp. 176-201.
Karle, H., Schumacher, H., 2017. Advertising and Attachment: Exploiting Loss Aversion through Pre-Purchase Information, RAND Journal of Economics Vol. 48(4), pp. 927-948.
Karle, H., Peitz, M., 2017. De-targeting: Advertising an Assortment of Products to Loss-Averse Consumers, European Economic Review Vol. 95, pp. 103-124.
Karle, H., Schumacher, H., Staat, C., 2016. Signaling Quality with Increased Incentives, European Economic Review Vol. 85, pp. 8-21.
Karle, H., Kirchsteiger, G., Peitz, M., 2015. Loss Aversion and Consumption Choice: Theory and Experimental Evidence, American Economic Journal: Microeconomics Vol. 7(2), pp. 101-120.
Karle, H., Peitz, M., 2014. Competition under Consumer Loss Aversion, RAND Journal of Economics Vol. 45(1), pp. 1-31.
Zimmermann, V., Karle, H., 2005. Das Geschäftsklima im deutschen Beteiligungskapitalmarkt: Entwicklung und Einflussfaktoren, Finanz-Betrieb Jg. 7(6), pp. 445-455.
Karle, H., Kerzenmacher, F., Schumacher, H., Verboven, F., 2023. Search Costs and Diminishing Sensitivity.
Karle, H., Schumacher, H., Vølund, R., 2022. Persuasion of Loss-Averse Receivers Through Early Offers. (Revise and resubmit)
Karle, H., Schumacher, H., Vølund, R., 2021. Consumer Loss Aversion and Scale-Dependent Psychological Switching Costs, CESifo Working Paper No. 9313.
Karle, H., Engelmann, D., Peitz, M., 2019. Student Performance and Loss Aversion.
Canidio, A., Karle, H., 2019. The Focusing Effect in Negotiations.
Karle, H., Schumacher, H., 2016. Advertising and Attachment: Exploiting Loss Aversion through Pre-Purchase Information.
Karle, H., Peitz, M., 2016. De-Targeting: Advertising an Assortment of Products to Loss-Averse Consumers, Working Paper Series 3, Mannheim: Univ. of Mannheim, Department of Economics.
Karle, H., Schumacher, H., Vølund, R., 2016. Sales Talk: Optimal Trade and Screening with Loss-Averse Consumers.
Karle, H., Dittrich, J., Schumacher, H., 2016. Selling Information: Newspaper Competition and Media Slant.
Karle, H., Klein, T., Stahl, K., 2011. Ownership and Control in a Competitive Industry, CESifo Working Paper 3380, München: Center for Economic Studies.
Karle, H., Schumacher, H., Vølund, R., 2022. Persuasion of Loss-Averse Receivers Through Early Offers. (Revise and resubmit)
Karle, H., Schumacher, H., Vølund, R., 2021. Consumer Loss Aversion and Scale-Dependent Psychological Switching Costs, CESifo Working Paper No. 9313.
Karle, H., Engelmann, D., Peitz, M., 2019. Student Performance and Loss Aversion.
Canidio, A., Karle, H., 2019. The Focusing Effect in Negotiations.
Karle, H., Schumacher, H., 2016. Advertising and Attachment: Exploiting Loss Aversion through Pre-Purchase Information.
Karle, H., Peitz, M., 2016. De-Targeting: Advertising an Assortment of Products to Loss-Averse Consumers, Working Paper Series 3, Mannheim: Univ. of Mannheim, Department of Economics.
Karle, H., Schumacher, H., Vølund, R., 2016. Sales Talk: Optimal Trade and Screening with Loss-Averse Consumers.
Karle, H., Dittrich, J., Schumacher, H., 2016. Selling Information: Newspaper Competition and Media Slant.
Karle, H., Klein, T., Stahl, K., 2011. Ownership and Control in a Competitive Industry, CESifo Working Paper 3380, München: Center for Economic Studies.

OFFICE HOURS
During the lecture period
Wednesday 11:00am until 12:00pm
Room
3.51
OFFICE HOURS
During the lecture period
Wednesday 11:00am until 12:00pm
Room
3.51