Marketing Research Camp
Details on the next event coming soon
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Marketing Research Camp 2026
We are happy to announce that Frankfurt School's Marketing Research Camp 2026 will be held on campus on Thursday, August 20, 2026.
We have the following speakers lined up:
- Prof. Sundar Bharadwaj (University of Georgia)
- Prof. Barbara Deleersnyder (Tilburg University)
- Prof. Daniel McCarthy (University of Maryland)
- Prof. Maura Scott (Arizona State University)
- Prof. Francisco Villarroel Ordenes (University of Bologna)
2026 Speakers
Schedule
| 09:15 – 09:45 | Coffee & Registration |
| 09:45 – 10:00 | Prof. Frank Ecker, Vice President Research (Frankfurt School of Finance & Management) Opening Words |
| 10:00 – 11:00 | Prof. Sundar Bharadwaj (University of Georgia) Marketing, Climate Action, and Sustainability |
| 11:00 – 11:30 | Coffee break |
| 11:30 – 12:30 | Prof. Barbara Deleersnyder (Tilburg University) Pricing Strategies at International Retailers: Why Do Prices Consumers Pay for Identical Products at the Same Retailer Differ So Much Between Countries |
| 12:30 – 13:30 | Lunch in the Executive Lounge (3rd floor) |
| 13:30 – 14:30 | Prof. Maura Scott (Arizona State University) Improving the Service Experiences of Marginalized Consumers: Journeys and Turning Points in Service Ecosystems |
| 14:30 – 15:00 | Coffee break |
| 15:00 – 16:00 | Prof. Daniel McCarthy (University of Maryland) Expanding Markets or Capturing Share: Effects of Subscription on Spending and Share-of-Wallet in Restaurant Delivery |
| 16:00 – 16:30 | Coffee break |
| 16:30 – 17:30 | Prof. Francisco Villarroel Ordenes (University of Bologna) Unstructured Data and AI in Marketing Research: Podcasts, Privacy, and Synthetic Markets |
| 17:30 – 18:00 | Break - walk to Sabor restaurant |
| 18:00 – 21:00 | Dinner at Sabor (top floor, Rioca Hotel) |
Marketing Research Camp 2025
The following speakers were part of the Marketing Research Camp 28. August 2025:
- Prof. Els Breugelmans (KU Leuven)
- Prof. David Hardisty (The University of British Columbia)
- Prof. Tina Lowrey (HEC Paris)
- Prof. Verena Schoenmueller (ESADE)
- Prof. Jan-Benedict Steenkamp (The University of North Carolina)
Marketing Research Camp 2024
The following speakers were part of the Marketing Reseach Camp 10 June 2024:
- Prof. P. K. Kannan (University of Maryland)
- Prof. Rebecca Hamilton (Georgetown University)
- Prof. Klaus Wertenbroch (INSEAD)
- Prof. Mark Heitmann (Universität Hamburg)
- Prof. Thomas Reutterer (WU Vienna)
Marketing Research Camp 2023
The following speakers were part of the Marketing Research Camp 31 August 2023.
- Prof. Kusum Ailawadi (Tuck School of Business)
- Prof. Bart Bronnenberg (Tilburg University)
- Prof. Simona Botti (London Business School)
- Prof. Marc Fischer (University of Cologne)
- Prof. Shane Wang (Virginia Tech)
Marketing Research Camp 2022
The following speakers were part of the Marketing Research Camp 8 September 2022:
- Prof. Barbara E. Kahn (The Wharton School),
- Prof. Robert Meyer (The Wharton School),
- Prof. Peter Ebbes (HEC Paris),
- Prof. Renana Peres (The Hebrew University of Jerusalem)
- Prof. Tammo Bijmolt (University of Groningen)
