Marketing Research Camp
Research
Details on the next event coming soon
The annual Marketing Research Camp brings together leading scholars from all over the world who present and discuss their latest research in marketing. Further details, including the full programme and speaker information, will be announced as soon as possible.
Date
20 August 2026 - 20 August 2026
Time
09:30 - 21:30
Location
Frankfurt
Language
English
The annual Marketing Research Camp brings together leading scholars from all over the world who present and discuss their latest research in marketing. Further details, including the full programme and speaker information, will be announced as soon as possible.
Marketing Research Camp 2026
We are happy to announce that Frankfurt School's Marketing Research Camp 2026 will be held on campus on Thursday, August 20, 2026.
We have the following speakers lined up:
- Prof. Sundar Bharadwaj (University of Georgia)
- Prof. Barbara Deleersnyder (Tilburg University)
- Prof. Daniel McCarthy (University of Maryland)
- Prof. Maura Scott (Arizona State University)
- Prof. Francisco Villarroel Ordenes (University of Bologna)
More details and the agenda to follow.
Marketing Research Camp 2025
The following speakers were part of the Marketing Research Camp 28. August 2025:
- Prof. Els Breugelmans (KU Leuven)
- Prof. David Hardisty (The University of British Columbia)
- Prof. Tina Lowrey (HEC Paris)
- Prof. Verena Schoenmueller (ESADE)
- Prof. Jan-Benedict Steenkamp (The University of North Carolina)
Marketing Research Camp 2024
The following speakers were part of the Marketing Reseach Camp 10 June 2024:
- Prof. P. K. Kannan (University of Maryland)
- Prof. Rebecca Hamilton (Georgetown University)
- Prof. Klaus Wertenbroch (INSEAD)
- Prof. Mark Heitmann (Universität Hamburg)
- Prof. Thomas Reutterer (WU Vienna)
Marketing Research Camp 2023
The following speakers were part of the Marketing Research Camp 31 August 2023.
- Prof. Kusum Ailawadi (Tuck School of Business)
- Prof. Bart Bronnenberg (Tilburg University)
- Prof. Simona Botti (London Business School)
- Prof. Marc Fischer (University of Cologne)
- Prof. Shane Wang (Virginia Tech)
Marketing Research Camp 2022
The following speakers were part of the Marketing Research Camp 8 September 2022:
- Prof. Barbara E. Kahn (The Wharton School),
- Prof. Robert Meyer (The Wharton School),
- Prof. Peter Ebbes (HEC Paris),
- Prof. Renana Peres (The Hebrew University of Jerusalem)
- Prof. Tammo Bijmolt (University of Groningen)
