Alexander Bleier

Associate Professor of Marketing • Professor

Associate Professor of Marketing

Alexander Bleier is Associate Professor of Marketing at the Frankfurt School of Finance & Management. Prior to joining the Frankfurt School in July 2018, he was an Assistant Professor at Boston College. Alexander Bleier received his Ph.D. from the University of Cologne. Before entering academia, he gained practical experience with two top-management consultancies and a major retail and banking system provider in Germany as well as the German-Argentine Chamber of Industry and Commerce in Buenos Aires, Argentina.

Alexander Bleier’s primary research interests lie at the intersection of digital marketing, customer relationship management, and consumer decision making. A particular focus concerns the investigation of marketing communication and personalization strategies. His work has appeared in leading academic and practitioner journals such as Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Harvard Business Review, and Harvard Business Manager.

Further information available at alexbleier.de.

Management department
Professor
Faculty

Curriculum Vitae

Find out more about academic and professional background here. The curriculum vitae provides a detailed overview of research activities, publications, teaching experience, and contributions to the academic community.

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