Markus Reisinger
Professor for Industrial Organization and Microeconomics • Professor
Professor for Industrial Organization and Microeconomics
Prof. Dr. Markus Reisinger is Professor of Industrial Organization and Microeconomics at Frankfurt School of Finance & Management and Head of the Economics & Law Department.
Before joining Frankfurt School, he was Professor at WHU – Otto Beisheim School of Management in Vallendar from 2011 to 2015. He received his PhD in Economics from Ludwig-Maximilians-Universität München. He was a visiting researcher at Toulouse School of Economics, Kellogg School of Management at Northwestern University, and Booth School of Business at the University of Chicago. He also held an interim professorship at the Free University of Berlin.
His research focuses on industrial organization and competition policy. His work has been published in highly regarded academic journals, including the Journal of Political Economy, the RAND Journal of Economics, Management Science, and the Journal of Financial Economics. He teaches, among other courses, Markets and Incentives and Strategic Competition.
Before joining Frankfurt School, he was Professor at WHU – Otto Beisheim School of Management in Vallendar from 2011 to 2015. He received his PhD in Economics from Ludwig-Maximilians-Universität München. He was a visiting researcher at Toulouse School of Economics, Kellogg School of Management at Northwestern University, and Booth School of Business at the University of Chicago. He also held an interim professorship at the Free University of Berlin.
His research focuses on industrial organization and competition policy. His work has been published in highly regarded academic journals, including the Journal of Political Economy, the RAND Journal of Economics, Management Science, and the Journal of Financial Economics. He teaches, among other courses, Markets and Incentives and Strategic Competition.
- Economics & Law Department
- Professor
- Faculty
Curriculum Vitae
Find out more about academic and professional background here. The curriculum vitae provides a detailed overview of research activities, publications, teaching experience, and contributions to the academic community.
PUBLICATIONS
Reisinger, M., Zenger, H., 2026. The Competitive Effects of Mergers with Cournot Competition, RAND Journal of Economics. (forthcoming)
Kaiser, U., Kesler, R., Reisinger, M., 2026. The Interplay Between Product Variety and Customer Retention: Theory and Evidence, Management Science Vol. 72(6), pp. 4935-4951.
Karle, H., Reisinger, M., 2025. Imperfect Targeting and Advertising Strategies, Management Science Vol. 71(6), pp. 5106-5122.
Jullien, B., Reisinger, M., Rey, P., 2023. Personalized Pricing and Distribution Strategies, Management Science Vol. 69(3), pp. 1687-1702.
Reisinger, M., Schmidt, J., Stieglitz, N., 2021. How Complementors Benefit from Taking Competition to the System Level, Management Science Vol. 67(8), pp. 5105-5123.
Berg, T., Reisinger, M., Streitz, D., 2021. Spillover Effects in Empirical Corporate Finance, Journal of Financial Economics Vol. 142(3), pp. 1109-1127.
Pagnozzi, M., Piccolo, S., Reisinger, M., 2021. Vertical Contracting with Endogenous Market Structure, Journal of Economic Theory Vol. 196(Article-No. 105288).
Karle, H., Peitz, M., Reisinger, M., 2020. Segmentation versus Agglomeration: Competition between Platforms with Competitive Sellers, Journal of Political Economy Vol. 128, pp. 2329-2374.
Reisinger, M., Zenger, H., 2019. Interchange Fee Regulation and Service Investments, International Journal of Industrial Organization Vol. 66, pp. 40-77.
Reisinger, M., Saurí, L., Zenger, H., 2019. Parallel Imports, Price Controls, and Innovation, Journal of Health Economics Vol. 66, pp. 163-179.
Reisinger, M., Tarantino, E., 2019. Patent Pools, Vertical Integration, and Downstream Competition, RAND Journal of Economics Vol. 50(1), pp. 169-200.
Jullien, B., Reisinger, M., Rey, P., 2018. Vertical Foreclosure and Multi-Segment Competition, Economics Letters Vol. 169, pp. 31-34.
Reisinger, M., Thomes, T., 2017. Manufacturer Collusion: Strategic Implications of the Channel Structure, Journal of Economics and Management Strategy Vol. 26(4), pp. 923-954.
Ambrus, A., Calvano, E., Reisinger, M., 2016. Either or Both Competition: a "Two-sided" Theory of Advertising with Overlapping Viewerships, American Economic Journal: Microeconomics Vol. 8(3), pp. 189-222.
Reisinger, M., Tarantino, E., 2015. Vertical Integration, Foreclosure, and Productive Efficiency, RAND Journal of Economics Vol. 46(3), pp. 461-479.
Reisinger, M., Ressner, L., Schmidtke, R., Thomes, T., 2014. Crowding-In of Complementary Contributions to Public Goods: Firm Investment into Open Source Software, Journal of Economic Behavior and Organization Vol. 106, pp. 78-94.
Peitz, M., Reisinger, M., 2014. Indirect Taxation in Vertical Oligopoly, Journal of Industrial Economics Vol. 62(4), pp. 709-755.
Loertscher, S., Reisinger, M., 2014. Market Structure and the Competitive Effects of Vertical Integration, RAND Journal of Economics Vol. 45(3), pp. 471-494.
Reisinger, M., 2014. Two-Part Tariff Competition between Two-Sided Platforms, European Economic Review Vol. 68, pp. 168-180.
Gratz, L., Reisinger, M., 2013. On the Competition Enhancing Effects of Exclusive Dealing Contracts, International Journal of Industrial Organization Vol. 31(5), pp. 429-437.
Reisinger, M., 2012. Platform Competition for Advertisers and Users in Media Markets, International Journal of Industrial Organization Vol. 30(2), pp. 243-252.
Reisinger, M., Schnitzer, M., 2012. Successive Oligopolies with Differentiated Firms and Endogenous Entry, Journal of Industrial Economics Vol. 60(4), pp. 537-577.
Piccolo, S., Reisinger, M., 2011. Exclusive Territories and Manufacturers' Collusion, Management Science Vol. 57(7), pp. 1250-1266.
Reisinger, M., Ressner, L., 2009. The Choice of Prices vs. Quantities under Uncertainty, Journal of Economics and Management Strategy Vol. 18(4), pp. 1155-1177.
Reisinger, M., Ressner, L., Schmidtke, R., 2009. Two-Sided Markets with Pecuniary and Participation Externalities, Journal of Industrial Economics Vol. 57(1), pp. 32-57.
Kaiser, U., Kesler, R., Reisinger, M., 2026. The Interplay Between Product Variety and Customer Retention: Theory and Evidence, Management Science Vol. 72(6), pp. 4935-4951.
Karle, H., Reisinger, M., 2025. Imperfect Targeting and Advertising Strategies, Management Science Vol. 71(6), pp. 5106-5122.
Jullien, B., Reisinger, M., Rey, P., 2023. Personalized Pricing and Distribution Strategies, Management Science Vol. 69(3), pp. 1687-1702.
Reisinger, M., Schmidt, J., Stieglitz, N., 2021. How Complementors Benefit from Taking Competition to the System Level, Management Science Vol. 67(8), pp. 5105-5123.
Berg, T., Reisinger, M., Streitz, D., 2021. Spillover Effects in Empirical Corporate Finance, Journal of Financial Economics Vol. 142(3), pp. 1109-1127.
Pagnozzi, M., Piccolo, S., Reisinger, M., 2021. Vertical Contracting with Endogenous Market Structure, Journal of Economic Theory Vol. 196(Article-No. 105288).
Karle, H., Peitz, M., Reisinger, M., 2020. Segmentation versus Agglomeration: Competition between Platforms with Competitive Sellers, Journal of Political Economy Vol. 128, pp. 2329-2374.
Reisinger, M., Zenger, H., 2019. Interchange Fee Regulation and Service Investments, International Journal of Industrial Organization Vol. 66, pp. 40-77.
Reisinger, M., Saurí, L., Zenger, H., 2019. Parallel Imports, Price Controls, and Innovation, Journal of Health Economics Vol. 66, pp. 163-179.
Reisinger, M., Tarantino, E., 2019. Patent Pools, Vertical Integration, and Downstream Competition, RAND Journal of Economics Vol. 50(1), pp. 169-200.
Jullien, B., Reisinger, M., Rey, P., 2018. Vertical Foreclosure and Multi-Segment Competition, Economics Letters Vol. 169, pp. 31-34.
Reisinger, M., Thomes, T., 2017. Manufacturer Collusion: Strategic Implications of the Channel Structure, Journal of Economics and Management Strategy Vol. 26(4), pp. 923-954.
Ambrus, A., Calvano, E., Reisinger, M., 2016. Either or Both Competition: a "Two-sided" Theory of Advertising with Overlapping Viewerships, American Economic Journal: Microeconomics Vol. 8(3), pp. 189-222.
Reisinger, M., Tarantino, E., 2015. Vertical Integration, Foreclosure, and Productive Efficiency, RAND Journal of Economics Vol. 46(3), pp. 461-479.
Reisinger, M., Ressner, L., Schmidtke, R., Thomes, T., 2014. Crowding-In of Complementary Contributions to Public Goods: Firm Investment into Open Source Software, Journal of Economic Behavior and Organization Vol. 106, pp. 78-94.
Peitz, M., Reisinger, M., 2014. Indirect Taxation in Vertical Oligopoly, Journal of Industrial Economics Vol. 62(4), pp. 709-755.
Loertscher, S., Reisinger, M., 2014. Market Structure and the Competitive Effects of Vertical Integration, RAND Journal of Economics Vol. 45(3), pp. 471-494.
Reisinger, M., 2014. Two-Part Tariff Competition between Two-Sided Platforms, European Economic Review Vol. 68, pp. 168-180.
Gratz, L., Reisinger, M., 2013. On the Competition Enhancing Effects of Exclusive Dealing Contracts, International Journal of Industrial Organization Vol. 31(5), pp. 429-437.
Reisinger, M., 2012. Platform Competition for Advertisers and Users in Media Markets, International Journal of Industrial Organization Vol. 30(2), pp. 243-252.
Reisinger, M., Schnitzer, M., 2012. Successive Oligopolies with Differentiated Firms and Endogenous Entry, Journal of Industrial Economics Vol. 60(4), pp. 537-577.
Piccolo, S., Reisinger, M., 2011. Exclusive Territories and Manufacturers' Collusion, Management Science Vol. 57(7), pp. 1250-1266.
Reisinger, M., Ressner, L., 2009. The Choice of Prices vs. Quantities under Uncertainty, Journal of Economics and Management Strategy Vol. 18(4), pp. 1155-1177.
Reisinger, M., Ressner, L., Schmidtke, R., 2009. Two-Sided Markets with Pecuniary and Participation Externalities, Journal of Industrial Economics Vol. 57(1), pp. 32-57.
Peitz, M., Reisinger, M., 2016, The Economics of Internet Media, in: Simon P. Anderson, Joel Waldfogel, David Strömberg (eds): Handbook of Media Economics, Vol. 1A, Amsterdam: Elsevier, pp. 445-530.
Münster, J., Reisinger, M., 2026. Bargaining Power and the Optimal Sequence of Negotiations.
Reisinger, M., Ressi, A., 2026. Make-or-Buy versus Make-and-Sell: Industry Structure and the Trade-off between Economies of Scale and Specialization.
Karle, H., Preuss, M., Reisinger, M., 2026. Selling on Recommender Platforms: Demand Boost versus Customer Migration.
Piccolo, S., Reisinger, M., 2023. Information Sharing and Coordination between Supply Chains with Bottom-Up Negotiations.
Reisinger, M., Ressi, A., 2026. Make-or-Buy versus Make-and-Sell: Industry Structure and the Trade-off between Economies of Scale and Specialization.
Karle, H., Preuss, M., Reisinger, M., 2026. Selling on Recommender Platforms: Demand Boost versus Customer Migration.
Piccolo, S., Reisinger, M., 2023. Information Sharing and Coordination between Supply Chains with Bottom-Up Negotiations.
Markus Reisinger
Professor for Industrial Organization and Microeconomics
069 154008 764
OFFICE HOURS
During the lecture period
Tuesday 11-12 a.m.
Room
E6.85
OFFICE HOURS
During the lecture period
Tuesday 11-12 a.m.
Room
E6.85