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Master in Data Analytics & Management
60 ECTS
Master in Data Analytics & Management
The Master in Data Analytics & Management programme empowers you with the skills and competencies to lead data-driven organisations through digital and business transformation.
Managers are required to foster such purpose-driven innovation and motivate organisational change through new and disruptive technologies. You will acquire skills in big data, digital transformation, disruptive/new business models, communication and leadership, which are all required to manage digital transformation in an ever-changing world.
Learning Goals
LG 1 Expert Knowledge and Comprehension of Management and Data Analytics to Drive Innovation and Transformation
Graduates will have an in-depth knowledge and a critical understanding of the key theories, methods and techniques to identify, analyse and implement business and digital transformation processes. They will have a profound knowledge of the parameters and instruments necessary for driving innovation and transformation.
LG 2 Usage and Development of Knowledge of Data-driven Innovation and Processes
Graduates will analyse the business' status quo and design creative solutions for data-driven innovation and business transformation. They will consult businesses professionally and proficiently.
LG 3 Effective Communication and Cooperation
Graduates will be effective communicators and project leaders in practical business contexts. They will write, present, discuss and defend research-based findings in interdisciplinary fields of research. Graduates will contribute to team performance.
LG 4 Professionalism and Self-Image
Graduates lead and support data- and purpose-driven innovative business transformation. They will base their professional activities on in-depth theoretical and methodological knowledge and they will develop these further. They have a thorough and critical understanding of their ethical and legal responsibilities. They will reflect upon their decision-making processes.
Highlights
- Compatible with full-time work
- Cooperation with SAP Innovation Center
- #12 worldwide for Best Business Schools for Digital Transformation and #1 in Germany according to The Times Higher Education (THE) ranking.
- Our lecturers are specialised in state-of-the-art scientific knowledge and are experienced in managing digital transformation
- Join our Entrepreneurship Accelerator or Incubator for personalised mentoring
- An extensive network of industry experts and potential employers
- A combination of technical, strategical and data-driven organisational skills
Requirements
- A first academic degree* (Bachelor, Diploma or equivalent)
- At least one year of relevant work experience
- Sufficient written and spoken English skills** (TOEFL - 90 iBT / IELTS 7.0 or equivalent)
- Successful participation in our admission interview
If you are currently living abroad, please check visa restrictions for part-time study programmes.
*Applicants without a first academic degree must complete an elibilitiy assessment and demonstrate a level of knowledge comparable to that of a first university degree relevant to the intended course of study.
**Language proficiency waivers are possible for candidates, who have completed a previous degree in English, lived in an English speaking country for longer than a year or whose work language is English (confirmation from an employer required).
Deadlines & Discounts
We admit candidates on a rolling basis however if you submit your application before the Earlybird deadline, you can benefit from our Earlybird Discount.
- Early Bird Discount (EUR 3,500): 31 May 2023
- Final Application Deadline: 15 September 2023
Meet us Online and On-Campus
Learn more about our Master programmes at one of our Master Info Evenings and find out which programme could help you excel in your career.
You may also come and explore our campus and speak to representatives from our master's programmes face-to-face, at one of our Open Campus Nights.
This programme will teach you how to utilise data to transform a business model into a data and purpose-driven organisation. In order to do so, step one is to cover the technical background such as machine learning, IoT, Blockchain, data visualisation and collecting and aggregating data. In a second step, we proceed to translate how such technologies advance and transform a business model as well as to identify the business’ strategic implications, organisational transformation and opportunities. The third step builds on the human aspect of digital transformation: leadership constitutes a vital component in achieving purpose-driven and sustainable change management.
Data Bootcamp
This block week provides insights into the technical foundations of collecting, managing and validating data. It gives you an introduction to IoT sensor technologies and their integration into data-collecting infrastructures. We will work with physical sensors and actuators and programme them to try out these concepts in practice. You will also study big-data infrastructure solutions of the tabular and unstructured types (e.g. Spark), graph databases (Neo4j) and object stores. In the blockchain part, you will learn how blockchains are created through a decentralised database with a consensus algorithm and how to programme a basic smart contract.
If you do not have any experience in Python programming, one of the following two classes will be a pre-requisite for completing this module: coursera or udemy.
Lecturers: Istvan Szukacs & Levente Szabados
IoT
Collecting, Aggregating &
Managing Data
Blockchain
Machine Learning Bootcamp
In this blockweek you will focus on the most fundamental techniques of data acquisition and data cleaning as well as data preparation for exploratory analyses. You will study how to use the tools of the Python ecosystem to create visualisations and thus draw insights from descriptive statistics for business decision-making. You will also learn about the basic tasks of machine learning: clustering, classification and regression methods. We will introduce you to deep neural networks and a high-level summary of convolutional and recurrent network methods. The module finishes with a summary of basic ecosystem elements like Dashboard and API tools for the deployment of machine learning.
If you do not have any experience in Python programming, one of the following two classes will be a pre-requisite for completing this module: coursera or udemy.
Lecturers: Florian Ellsäßer & Levente Szabados / Jan Nagler (Hamburg)
Data Visualisation & Data Science
Machine Learning & Deep Learning
Deploying Machine Learning
Disruptive Business Models
The third block week builds on the previous 2, covering how the abundance of data and the advancement of algorithms is harnessed to generate competitive advantage. The first part of the module gives you an overview of the new types of business models that are emerging based on data and machine learning and shows how existing business models are affected by digitalisation. In the second part of the module you will have the chance to apply this knowledge to concrete use-cases and derive implications for your organisation. A particular focus will be on how platform economics are becoming increasingly important for the generation of sustainable business models.
Lecturer: Jochen Schlapp
New Business Models
Platform Economics
Innovation Management
Business Model Optimisation
This block week focuses on using digital strategies to optimise the existing business model. Participants take a closer look at how data and patterns inferred from such data can harness the existing organisational strategy. As part of the module you will identify high-impact use-cases for your company that can be implemented with existing tools and solutions. You also get to know what this implies for how decisions are made on an everyday basis and how strategies are implemented by a new way of distributed and data-driven decision-making throughout the organisation.
Lecturers: Gergely Szertics & Levente Szabados
Identifying Opportunities
Building Organisational Capabilities
Agile Methodologies and System Thinking
Organisational Transformation
How can digital transformation be promoted within one's own company and how can management get employees on board? In this block week you will learn how to structure an organisation to facilitate data-driven organisational decision-making. You will learn about maturity models, change curves and playbooks (that we use in the AI course) and how to bring on board organisational stakeholders to create sustainable organisational change.
Lecturers: Gergely Szertics & Anna Langfalvy
Design Thinking
Leading Digital Transformation
Purpose & Data-Driven Change Management
Experiential Learning
The first five block weeks will be supplemented by an additional experiential learning module in which we cooperate with the SAP Innovation Center. You will be working on real-word data-driven management problems of a company we cooperate with, or of your own company, if you so choose.
In this module, students will have the possibility to combine, synthesize and apply the previous modules of the Master in Data Analytics and Management programme. They will have the chance to put learned skills to practice by utilising data to solve a real-world business problem in a partnering organisation and they will work in teams with this organisation in order to utilise their data to derive concrete business implications. As such, the module brings together analytical skills with the ability to derive business implications and to apply and communicate these skills in a team setting. After this module, students will have practical experience in how to use data and data analytics in order to develop business solutions. They will have first-hand experience of the challenges that one faces when working in a data-driven way, including the fact that data is often not available and as clean as needed and originally expected. Students will also learn how to translate findings and how to communicate them with top management.
Lecturers: Gergely Szertics, Levente Szabados, Florian Ellsäßer
Data-Driven Management
Choose one Dedicated Elective
Digital Strategy
In our Digital Strategy block week, you will have the possibility to reassess the knowledge and skillsets from the previous block weeks. You will critically reflect on what you have learned about digital transformation and data-driven organisations and what this implies on a wider societal level. You will also reflect on how data, organisational goals and organisational transformation can be bound together in a digital business strategy.
Lecturer: Sebastian Köhler
Blockchain in Business
Students are introduced to token economy, blockchain as a service, blockchain-based software products, and peer-to-peer blockchain models. The approaches that are used to meet environmental, social, and governance goals with blockchain are illustrated. The design of CBDCs and various variants for a digital euro or the digital dollar in real-life is touched on. Topics such as interoperability amongst blockchain networks and hybrid blockchains and their implications for business are contained. Further examples that are subject to this module comprise instant cross-border transfers, real-time settlements on stock exchanges, and blockchain as an ‘electronic notary’. Limitations of current blockchain projects and the meaning of scalability for broad adoption, possibilities regarding IoT, and real-life pilot projects are outlined to the students. Future applications of blockchain technology such as identity management and distributed data storage are covered in this module.
Master's Thesis
Highlights
Study Structure
Thanks to the dual structure, alternating block weeks and self-study, the Master in Data Analytics & Management programme can be optimally combined with your professional activity. After the introductory week, the block modules take place once approximately every nine weeks, from Monday to Saturday at Frankfurt School. Between each intensive block week, you will work alone or in groups on study topics that you can choose to base on your own business, or on real-life cases.
You will then complete your studies with your six-month Master's Thesis and a final conference. Our lecturers and professors accompany you during both phases of study, providing guidance, advice and recommendations throughout the whole programme.
SAP Innovation Center
Thanks to the support of our cooperation partner SAP Innovation Center Potsdam, we can provide you with the knowledge and skillset in a hands-on approach. SAP will provide you with business intelligence solutions (data intelligence and analytics cloud) in modules I and II as well as with a business challenge supporting modules I through V. During module IV, you will be able to present the results of your work.
The Blockchain Center
The Frankfurt School Blockchain Center (FSBC) is a think tank and research center focused primarily on investigating the implications of blockchain technology. In addition to general research and prototype development, the FSBC serves as a networking hub for managers, start-ups, and experts to exchange knowledge and best practices. The FSBC also organizes educational opportunities for both students and executives, including on-campus courses, workshops, and conferences.
Currently, the FSBC is focusing on crypto assets, digital securities, the digital euro, CBDCs, tokenization of assets, decentralized finance (DeFi) and non-fungible tokens (NFTs).
Find out more about our Blockchain Center here.
The Centre for Human and Machine Intelligence (HMI)
The Centre for Human and Machine Intelligence (HMI) conducts basic and applied research at the intersection of Artificial Intelligence & Machine Learning, Decision & Social Science and Finance & Management. Our focus is to develop and advance our understanding of computational systems that augment human capabilities for judgment and decision-making.
Find out more about HMI here.
Frankfurt School is one of the best European Business Schools. Accredited by AACSB, EQUIS and AMBA, the three leading international associations of business schools. Frankfurt School is one of the few institutions worldwide, which has been awarded the so-called "Triple Crown".
Recently, Frankfurt School has also been ranked #12 worldwide for Best Business Schools for Digital Transformation and #1 in Germany according to The Times Higher Education (THE).
Learning Experience
Studying at FS
Whilst you will receive a strong theoretical foundation, the emphasis of the programme will be on the practical application of methods and theory. As such, a significant proportion of the modules involves teaching by practitioners, who have everyday experience with data-driven decision-making and digital transformation. Students will advance in critical thinking and problem-solving strategies, which in return enable them to apply the knowledge, skills, competences and methods for their businesses.
FS Alumni Community
As a student of our part-time degree programmes, all the Frankfurt School Alumni Network is available to you. Take advantage of the numerous advantages of the FS Alumni & Friends Network, exchange ideas and expand your professional and private contacts. We offer you numerous events and platforms for this purpose, such as workshops, lectures, continuing education programmes and numerous events.
Continuous Learning
Throughout your professional career, you will continue to develop personally and professionally. We would like to accompany you in this process even after you have completed your studies. As alumni, we invite you to participate in one module of your degree programme per year. That way, you can regularly refresh and expand your knowledge and skills.
Class profile 2022
| Number of students | 28 |
| Nationalities | 8 |
| Average age | 28 |
Network & Career
Career Growth Opportunities
Students participating in this programme aim at deepening and advancing their already sophisticated careers to the next level by adding innovative and revolutionary components, competences and methodology as well as objectives for their businesses. Our graduates are qualified to lead in areas such as IT- Consulting, Data-driven Management, Purpose-driven Management, digital transformation, business analytics, data analytics, change management, etc.
Connect with your Peers
Our students typically come from consulting and industry with an extensive range of practical and educational backgrounds which will open up your network to new areas. During the intensive block weeks you'll get the chance to exchange thoughts and learn from each other’s know-how and practical experience.
Connect with our Corporate partners
Additionally, our exclusive corporate and alumni connections allow you to strengthen your career network in a wide range of industries while studying. Our Frankfurt School Alumni Network brings together a large number of national and international executives at various events and workshops.
Career Services
Our exclusive corporate connections allow you to build a strong network for your career. Our Careers Services team are available to provide you with individual consultations on careers within business and management. This along with our regular guest lectures and company visits, plus the opportunity to work part-time throughout your full-time studies, puts you in the spotlight for employment after graduation.
Application Process
The first step of your application process is to complete the online application form. You will need to upload the supporting documents listed below.
Once you have submitted your application with all the required documents, we will process your application. Successful applicants will be invited for an interview within a couple of weeks. That is the second step of the application process. The interview will be held through a video call. The purpose of the interview is to gain a better understanding of your professional and academic experience and discuss your motivations for the programme and goals for the future.
The third step is the Admission Committee, where members of Frankfurt School will get together and make a final decision on your application that will be communicated to you via email or phone. You can expect this final response within approximately 8 weeks after submission of a complete application.
Required Documents
- CV or resume in English
- Certified copy of your undergraduate transcript of records and degree award certificate
- Proof of English Skills, TOEFL - 90 iBT, 577 ITP / IELTS 7.0 or equivalent
- Proof of relevant professional experience
- Copy of your passport
Each of the documents listed above are required for completing your application. However, you do not need to upload them all at once.
Discounts and Deadlines
We admit candidates on a rolling basis and therefore encourage you to complete your application early; there are also financial advantages for candidates who complete their application early.
- Early Bird Discount (EUR 3,500): 31 May 2023
- Final Application Deadline: 15 September 2023
ECTS
The total amount of Credit Points (ECTS) to be earned with this programme is 60. An additional 60 Credit Points can be awarded by Frankfurt School for up to two years of relevant work experience. Please take into account that persons interested in pursuing a doctoral degree in Germany must have accumulated at least 300 ECTS until the completion of their master's studies (exceptions might be made on a case-to-case basis by admission committees). This requirement is not relevant for professional practice.
Financing
Investing in your future
Your degree is an investment in your professional future. As a business school of international standing, not only do we offer you ideal conditions for earning a degree – we also offer you excellent career prospects.
Since we guarantee the quality of our teaching and research, we expect the highest levels of commitment and motivation from our students.
For this programme, Frankfurt School does not tend to offer scholarships, it happens only in rare cases for exceptional candidates, however there are other external funding options that you could consider to help support you financially.
Contact
Gabrielle Crossley
Recruitment Officer