Marketing Research Camp

Marketing Research Camp 2022

We are happy to announce that the next Frankfurt School Marketing Research Camp will be held on Friday 09 September 2022, here on our campus.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Tammo Bijmolt (University of Groningen) will present their latest research. More details will follow shortly.

For now, we invite you to please save the date. We will inform you when the registration opens.

If you need further information about the camp please do not hesitate to contact us.

Marketing Research Camp 2021 - Rescheduled for 2022

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have to reschedule the Marketing Research Camp to the year 2022. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting the next Marketing Research Camp in 2022. The exact date and the speakers will be published soon.

If you need further information about the camp please do not hesitate to contact us.

Please find the last programme of the Marketing Research Camp day below.

Marketing Research Camp 2020 - Rescheduled for 2021

***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have reschedule the Marketing Research Camp for 3 September 2021. ***

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, 28 August 2020.

Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Els Gijsbrechts (Tilburg University) will present their latest research.

The camp will be held at the Frankfurt School Campus, in room S3.02. It will start at 8:30 with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Marketing Research Camp 2019

Anocha Aribarg	"Importance of Price Beliefs in Consumer Search"
Zachary Estes	"Exploratory shopping: Attentional breadth affects in-store exploration and unplanned purchasing"
Selin Malkoc	"Time as a Resource: Decision about Allocating and Consuming Time"
Thomas Otter	"Bayesian Consumer Profiling"
Stefan Stremersch	"The Commercial Consequences of Collective Layoffs"

Marketing Research Camp 2018

Zeynep Gürhan Canli	"Differential Impacts of God and Religion on Prosocial Intentions"
Gui Liberali	"When Consumers Change: Multi-Armed Bandits meet HMM"
Robert Palmatier	"Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance"
Aric Rindfleisch	"The Transaction Costs of Crowdsourcing"
Catherine Tucker	"Blockchain as a laboratory for Marketing research"

Marketing Research Camp 2017

Szu-chi Huang

"When, Why, and How Social Information Avoidance Costs You in Goal Pursuit"

Oded Königsberg

"Price, Quality and the Self-Serving Managers"

Andrew Petersen

"Is Any News Good News? The Role of Identification in Charitable Giving"

Hilke Plassmann

"Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods"

Bernd Schmitt

"Consumer Experiences in the Future: Human or Robot? Robot or Human?"

Marketing Research Camp 2016

Darren Dahl	“Only One Left – I’ll Fight you for It!: Scarcity Promotion Advertising and Aggressive Behavior"
Shantanu Dutta	"Change in Patent Regime And The Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian pharmaceutical industry 1995-2009"
Duncan Simester	"The Harbingers of Failure"
Bram van den Bergh	"Making Each Unit Count: The Effect of Scale Discretization on Magnitude Sensitivity"
Bernd Weber	"Contextual influences on value-based choices - insights from neuroscience and behavioral experiments"