Marketing Research Camp

Marketing Research Camp 2018

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, September 7, 2018.

Prof. Catherine Tucker (MIT Sloan School of Management), Prof. Aric Rindfleisch (Gies College of Business, University of Illinois), Prof. Robert Palmatier (Foster School of Business), Prof. Zeynep Gürhan Canlı (Koç University) and Prof. Gui Liberali (Rotterdam School of Management) will present their latest research.

The camp will be held at the Frankfurt School Campus. It will start at 8:30 a.m. with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Schedule for September 7, 2018

08:30 – 09:15	Breakfast & Coffee
09:15 – 09:30	Opening words Michael Grote Professor of Corporate Finance, Vice President Academic Affairs Frankfurt School of Finance & Management
09:30 – 10:30	Zeynep Gürhan Canlı “Differential Impacts of God and Religion on Prosocial Intentions” Koç University
10:30 – 10:45	Coffee break
10:45 – 11:45	Gui Liberali “When Consumers Change: Multi-Armed Bandits meet HMM” Rotterdam School of Management
11:45 – 12:00	Coffee break
12:00 – 13:00	Robert Palmatier “Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance” Foster School of Business
13:00 – 14:30	Lunch
14:30 – 15:30	Catherine Tucker “Blockchain as a laboratory for Marketing research” MIT Sloan School of Management
15:30 – 15:45	Coffee break
15:45 – 16:45	Aric Rindfleisch “The Transaction Costs of Crowdsourcing” Gies College of Business, University of Illinois
16:45 – 17:00	Closing words & Group Photograph
17:00	Drinks & Dinner in our Executive Lounge

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