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Wir freuen uns, Ihnen mitteilen zu können, dass das Marketing Research Camp 2023 der Frankfurt School am Donnerstag, den 31. August 2023 hier auf dem Campus stattfinden wird.
Prof. Kusum Ailawadi (Tuck School of Business), Prof. Bart Bronnenberg (Universität Tilburg), Prof. Simona Botti (London Business School), Prof. Marc Fischer (Universität zu Köln) und Prof. Shane Wang (Virginia Tech) stellen ihre neuesten Forschungsergebnisse vor.
Das Programm sieht wie folgt aus:
09:45 – 10:15 |
Kaffee & Anmeldung |
10:15 – 10:30 |
Eröffnungsrede |
10:30 – 11:30 |
Prof. Kusum Ailawadi Tuck School of Business "tba" |
11:30 – 11:45 |
Kaffeepause |
11:45 – 12:45 |
Prof. Bart Bronnenberg Universität Tilburg "tba" |
12:45 – 14:15 |
Mittagessen |
14:15 – 15:15 |
Prof. Simona Botti London Business School "tba" |
15:15 – 15:30 |
Kaffeepause |
15:30 – 16:30 |
Prof. Marc Fischer Universität zu Köln "tba" |
16:30 – 16:45 |
Kaffeepause |
16:45 – 17:45 |
Prof. Shane Wang Virginia Tech "tba" |
17:45 – 19:00 |
Empfang |
19:00 – 20:30 |
Abendessen |
Wir freuen uns, dass das Marketing Research Camp der Frankfurt School am Freitag, den 9. September 2022, auf dem Campus der Frankfurt School stattfinden wird.
Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) und Prof. Tammo Bijmolt (University of Groningen) werden ihre neuesten Forschungsergebnisse vorstellen. Weitere Informationen zu den Referenten finden Sie hier.
Das Programm sieht wie folgt aus:
08:30 – 09:15 |
Frühstück mit Kaffee |
09:15 – 09:30 |
Eröffnungsrede Prof. Claus Rerup Vice President Academic Affairs Frankfurt School of Finance & Management |
09:30 – 10:30 |
Prof. Renana Peres "Second Screening While Watching TV: Characteristics, Determinants and Effect on Repeat Viewing" The Hebrew University of Jerusalem |
10:30 – 10:45 |
Kaffeepause |
10:45 – 11:45 |
Prof. Robert Meyer Modality Matters: When hearing is not reading, when speaking is not writing The Wharton School |
11:45 – 12:00 |
Kaffeepause |
12:00 – 13:00 |
Prof. Peter Ebbes “Leveraging repeated marketing interventions for effective targeting/personalization” HEC Paris |
13:00 – 14:30 |
Mittagessen |
14:30 – 15:30 |
Prof. Barbara E. Kahn “More than Just the Spice of Life: Using Variety as a Signal for Change and Diversification” The Wharton School |
15:30 – 15:45 |
Kaffeepause |
15:45 – 16:45 |
Prof. Tammo Bijmolt "A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit" University of Groningen |
16:45 – 17:00 |
Abschlussrede |
17:00 |
Get together in der Executive Lounge (3 OG) |
18:00 |
Abendessen in der Executive Lounge (3 OG) |
***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have to reschedule the Marketing Research Camp to the year 2022. ***
The Frankfurt School of Finance and Management Marketing Faculty is hosting the next Marketing Research Camp in 2022. The exact date and the speakers will be published soon.
If you need further information about the camp please do not hesitate to contact us.
Please find the last programme of the Marketing Research Camp day below.
***Regretfully, due to the current COVID-19 pandemic and the corresponding travel restrictions and difficulties, we have reschedule the Marketing Research Camp for 3 September 2021. ***
The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, 28 August 2020.
Prof. Barbara E. Kahn (The Wharton School), Prof. Robert Meyer (The Wharton School), Prof. Peter Ebbes (HEC Paris), Prof. Renana Peres (The Hebrew University of Jerusalem) and Prof. Els Gijsbrechts (Tilburg University) will present their latest research.
The camp will be held at the Frankfurt School Campus, in room S3.02. It will start at 8:30 with a welcome reception and close with a dinner.
If you need further information about the camp please do not hesitate to contact us.
Please find the programme of the day below.
Anocha Aribarg |
"Importance of Price Beliefs in Consumer Search" |
Zachary Estes |
"Exploratory shopping: Attentional breadth affects in-store exploration and unplanned purchasing" |
Selin Malkoc |
"Time as a Resource: Decision about Allocating and Consuming Time" |
Thomas Otter |
"Bayesian Consumer Profiling" |
Stefan Stremersch |
"The Commercial Consequences of Collective Layoffs" |
Zeynep Gürhan Canli |
"Differential Impacts of God and Religion on Prosocial Intentions" |
Gui Liberali |
"When Consumers Change: Multi-Armed Bandits meet HMM" |
Robert Palmatier |
"Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance" |
Aric Rindfleisch |
"The Transaction Costs of Crowdsourcing" |
Catherine Tucker |
"Blockchain as a laboratory for Marketing research" |
Szu-chi Huang |
"When, Why, and How Social Information Avoidance Costs You in Goal Pursuit" |
Oded Königsberg |
"Price, Quality and the Self-Serving Managers" |
Andrew Petersen |
"Is Any News Good News? The Role of Identification in Charitable Giving" |
Hilke Plassmann |
"Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods" |
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"Consumer Experiences in the Future: Human or Robot? Robot or Human?" |
Darren Dahl |
“Only One Left – I’ll Fight you for It!: Scarcity Promotion Advertising and Aggressive Behavior" |
Shantanu Dutta |
"Change in Patent Regime And The Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian pharmaceutical industry 1995-2009" |
Duncan Simester |
"The Harbingers of Failure" |
Bram van den Bergh |
"Making Each Unit Count: The Effect of Scale Discretization on Magnitude Sensitivity" |
Bernd Weber |
"Contextual influences on value-based choices - insights from neuroscience and behavioral experiments" |