Prof. Dr. Jürgen Moormann

Prof. Dr. Jürgen Moormann                                                Version 1.1
ProcessLab-Team

Suggestions for Master Theses 2022:

Circular Economy and its implications for the financial services industry
This topic comprises a status quo analysis (literature review), use cases and/or examples (field study / interviews), analysis, discussion of the findings, and further perspectives. Several directions for research are possible. A contact to a foreign academic colleague in this field may be provided.

Analysis of platform-based business models for banks
Platforms play an increasingly strong role in our economy. What does this mean for banks? Which options open up? How can banks take over roles in platform-based business models (of players in other industries)? The thesis can be conceptual work but also be based on empirical material such as interviews or else.

Everybody gets older: Inclusion of seniors in banking services
Inclusion is a big topic in many industries. The focus of this thesis should be seniors in acquiring and using banking (insurance) services. Thus, what are the criteria for seniors’ inclusion? Are there standards/rules available? The student is asked to do a (customer-centric) process analysis. Case studies, interviews, comparisons to other industries might be suitable methodological approaches to cope with this topic.

Design of trust-aware business processes
Particularly in the financial services industry, trust is a big topic. One focus on this topic are Trust Concerns (TCs) according to a paper by Michael Rosemann, section 2.2). In this thesis the development and application of TCs should be shown at the example of a case (a process, a technology). What are typical TCs in the process? How can a technology such as blockchain be used to reduce TCs? Can we develop trust profiles? An example could be M2M (Commerzbank/Daimler).

Tokenization of assets in the face of the web 3.0
Analysis of the chances and threats of tokenizing assets, especially for platformdriven business models. The students are free to present ideas and proposals based on which we can work out topics for theses.

Analysis of contingency factors having a major influence on the development of decentralized governance in the era of the blockchain economy
Students are asked to analyze and work out a contingency model describing the factors that may have a major influence on governance in the blockchain economy. Based thereupon, students are asked to analyze these based on a qualitative survey (i.e., interviews with industry experts).

Is there a new sheriff in town? Analysis of the advantages and disadvantages of DAG-protocols vs. blockchain-based protocols.
Students are required to analyze both distributed ledger protocols in detail, identifying the advantages and disadvantages of each technology and analyzing them for enterprise use.

Distributed ledger protocols in the face of the Internet of Things.
Students are expected to analyze potential and existing applications of distributed ledger technologies (including blockchain and DAG) with respect to the Internet of Things.

Blockchain or not to blockchain? Analysis of the risks and opportunities of Blockchain implementation in an organizational context.
Students are asked to analyze the implementation of Blockchain in an organizational context. The focus of this work lies on conducting case studies and interviews to test the framework developed by Ostern and Perscheid (2021).

Further suggestions:

• Artificial Intelligence: Analysis of use cases in banks (or insurance companies)
• How to set up a Process Laboratory – Concept, Prototype, and Show Case (based on simulation software)
• Internet of Things – Use Cases for banking/insurance Analysis of case study/studies, identification of preconditions, analysis, development of an artefact using Design Science Research

Prof. Dr. Jürgen Moormann              Version 1.1                                  
ProcessLab

Vorschläge für Bachelor-Thesen 2022
(englisch oder deutsch)

Payments: The Future of debit and credit cards

Analysis of the current status and the future status of cards in GER, Europe, (Western) World. The focus is on debit and credit cards including Girocard. The analysis can be done empirically but also accompanied by interviews with experts in relevant organizations.  

debit/credit cards, payments, banking

Analysis of platform-based business models of banks

Platforms play an increasingly strong role in our economy. What does this mean for banks? Which options open up? How can banks take over roles in platform-based business models (i.e., platforms of players in other industries)? The thesis can be conceptual work but also be based on empirical material such as interviews.

platform, business model, banks

Circular Economy and its implications for the financial services industry

This topic comprises a status quo analysis (literature review), use cases and/or examples (field study / interviews), analysis, discussion of the findings, and further perspectives. Several directions for research are possible. A contact to a foreign academic colleague in this field may be provided.

Circular Economy, bank, insurance, financial services

Investigation of the "Buy Now-Pay Later" approach

Lange galt die Zahlungsmethode Ratenkauf als langweilig. Mittlerweile haben Fintechs wie Klarna und Ratepay aus dem Prinzip „Buy now, pay later“ einen weltweiten Trend geschaffen. Was macht ihr Modell so attraktiv? Und was unterscheidet die verschiedenen Zahlungsdienstleister untereinander? Welche der beiden Ansätze (Branded-Solution im vgl. zur White-Label-Solution) performt besser? Oder gibt es Segmente, in dem der eine besser funktioniert als der andere?

Buy Now -Pay Later, BNPL, Fintechs

Everybody gets older: Inclusion of seniors in banking services

Inclusion is a big topic in many industries. The focus of this thesis should be seniors in acquiring and using banking (insurance) services. Thus, what are the criteria for seniors’ inclusion? Are there standards/rules available? The student is asked to do a (customer-centric) process analysis. Case studies, interviews, comparisons to other industries might be suitable methodological approaches to cope with this topic.  

silver agers, best agers, seniors, banking, inclusion, customer processes

Prozessautomatisierung (PA) als Marktstrategie

Was ist das Ziel der Marktstrategie? (Bsp. Erhaltung von Marktanteilen, Behauptung gegenüber disruptiven neuen Marktteilnehmern).  Welche sind die Erfolgsfaktoren der Marktstrategie? Inwiefern eignet sich der RoI als Maß?  Erarbeitung (weiterer) möglicher quantitativer Parameter.

Kann Prozessautomatisierung die Basis für eine Marktstrategie sein? Beschreibung von PA im Allgemeinen sowie 1-2 Beispielen erfolgreicher PA in Finanzinstituten.

Identifikation von Grenzen und Risiken – wie ist Hyperautomatisierung einzuordnen? Kooperation mit einem Anbieter im Bereich PA ist möglich.

Prozessautomatisierung, Geschäftsprozess, Marktstrategie, Finanzbranche

Vertrauen durch aktive Data Governance (DG)

Beschreibung und Festlegung einer Definition proaktiver Data Governance & Abgrenzung zu systembedingter Data Governance.
Ermittlung und Beschreibung von 1-2 Negativbeispielen mangelhafter DG und ihrer Auswirkungen.
Was ist als Kundenvertrauen zu verstehen, und welche Bedeutung hat Kundenvertrauen auf die Marktpositionierung eines Finanzinstitutes?
Wie kann proaktive DG den Kunden als Positivfaktor zur Vertrauensbildung und -erhaltung vermittelt werden? Wo liegen die Grenzen?  Beschreibung von Gefahren der Überregulierung? Ableitung konkreter Maßnahmen zur Gestaltung der DG im internen und externen Verkehr. Kooperation mit einem Anbieter im Bereich Prozessautomatisierung ist möglich.

Data Governance, Prozessautomatisierung, Finanzbranche
 

Gamification in healthcare and development aid

To address this topic, students are asked to work out a detailed literature study on the application of gamification approaches in the healthcare and development aid sector. The literature study should follow the guidelines by vom Brocke et al. (2009) to provide a well-structured overview of both theoretical and practical approaches.

Gamification, healthcare

Is there a new sheriff in town? Investigation of the advantages and disadvantages of DAG-protocols vs. blockchain-based protocols.

DAG = directed acyclic graph 
Students are required to conduct a literature review on the application of both DLT protocols for business use, thereby identifying the factors differentiating the two technologies. Eventually, students are asked to work out the (dis)advantages of the respective technologies for business implementation.

DLT protocols

Investigation of cooperation opportunities of social media companies and banks

Neue Geschäftsmodelle für Banken: Wie können Social-Media-Unternehmen und Banken zusammenarbeiten?

Social Media, Geschäftsmodell, Strategie, Kundenprozesse, Banken

DLT in the face of the Internet of Things.

Students are expected to analyze potential and existing applications of distributed ledger technologies (including blockchain and DAG, directed acyclic graph) with respect to the Internet of Things.

DLT, blockchain, DAG, IoT

Welcome to the Metaverse – Analysis of NFTs in future business models

Students are asked to critically analyze the future business opportunities presented by the advent of the metaverse. Eventually, students should define the role that NFTs might play in future business models operating in/around the metaverse.

Metaverse, NFT, business models