Businesses within all industries are faced with the opportunities and challenges presented by digital transformation. The ubiquity of digital technologies, such as social media, mobile devices and sensor technologies, combined with the resulting availability of “Big Data” enables firms to ‘digitalise’ each and every part of their business. In doing so, marketing strategies and interaction with customers and supply chain partners are being transformed: quicker decisions can be made through the use of detailed real-time information, new digital products and services are being introduced, and business models are being transformed. Job opportunities range across all industries and firm sizes (including start-ups), with some focus on consulting organisations on how to transform their business by utilising data and digital technology.
-Digital Marketing: Prof. Dr. Christian Schulze
-Digital Analytics: Prof. Dr. Peter Roßbach
-Digital Management: Prof. Dr. Daniel Beimborn