"Die Höhle der Löwen" – How to pitch successfully on TV

The brothers Benjamin and Alexander Michel developed an app that helps users to keep control of their own money. Finanzguru is a digital financial assistant and manages accounts and contracts. While looking for suitable investors, the brothers decide to participate in the show Die Höhle der Löwen – with great success!

“We decided to go on Die Höhle der Löwen, which has more than three million viewers and thereby three million potential clients, since anybody with a banking account can use Finanzguru. And it has been the best decision ever: We not only received the highest single investment on the show to date but also acquired more than 200,000 new customers and, with Carsten Maschmeyer, a great investor who has been supporting us ever since,” explains Benjamin, one of the two founders and graduate of the BSc Business Administration programme at Frankfurt School.

Now Forbes, one of the world's leading business magazines, has published an article about the founders' successful pitch. 

You can read the full Forbes article here: The Art Of Pitching To Sharks And Dragons.