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Marketing Research Camp 2018

The Frankfurt School of Finance and Management Marketing Faculty is hosting a Marketing Research Camp on Friday, September 7, 2018.

Prof. Catherine Tucker (MIT Sloan School of Management), Prof. Aric Rindfleisch (Gies College of Business, University of Illinois), Prof. Robert Palmatier (Foster School of Business), Prof. Zeynep Gürhan Canlı (Koç University) and Prof. Gui Liberali (Rotterdam School of Management) will present their latest research.

The camp will be held at the Frankfurt School Campus. It will start at 8:30 a.m. with a welcome reception and close with a dinner.

If you need further information about the camp please do not hesitate to contact us.

Please find the programme of the day below.

Schedule for September 7, 2018

08:30 – 09:15

Breakfast & Coffee

09:15 – 09:30

Opening words

Michael Grote

Professor of Corporate Finance, Vice President Academic Affairs

Frankfurt School of Finance & Management

09:30 – 10:30

Zeynep Gürhan Canlı

“Differential Impacts of God and Religion on Prosocial Intentions”

Koç University

10:30 – 10:45

Coffee break

10:45 – 11:45

Gui Liberali

“When Consumers Change: Multi-Armed Bandits meet HMM”

Rotterdam School of Management

11:45 – 12:00

Coffee break

12:00 – 13:00

Robert Palmatier

“Transition to Hybrid Sales Structures: Effects on Customer and Firm Performance”

Foster School of Business

13:00 – 14:30

Lunch

14:30 – 15:30

Catherine Tucker

“Blockchain as a laboratory for Marketing research”

MIT Sloan School of Management

15:30 – 15:45

Coffee break

15:45 – 16:45

Aric Rindfleisch

“The Transaction Costs of Crowdsourcing”

Gies College of Business, University of Illinois

16:45 – 17:00

Closing words & Group Photograph

17:00

Drinks & Dinner in our Executive Lounge

Contact

Marketing Research Camp 2017

Szu-chi Huang

"When, Why, and How Social Information Avoidance Costs You in Goal Pursuit"

Oded Königsberg

"Price, Quality and the Self-Serving Managers"

Andrew Petersen

"Is Any News Good News? The Role of Identification in Charitable Giving"

Hilke Plassmann

"Peacocks, Testosterone & Luxury Goods: Single-dose Testosterone Administration Increases Preference for Status Goods"

Bernd Schmitt

"Consumer Experiences in the Future: Human or Robot? Robot or Human?"

Marketing Research Camp 2016

Darren Dahl

“Only One Left – I’ll Fight you for It!”: Scarcity Promotion Advertising and Aggressive Behavior"

Shantanu Dutta

"Change in Patent Regime And The Role of Branded and Generic Drugs On Price and Quantity: Evidence from the Indian pharmaceutical industry 1995-2009"

Duncan Simester

"The Harbingers of Failure"

Bram van den Bergh

"Making Each Unit Count: The Effect of Scale Discretization on Magnitude Sensitivity"

Bernd Weber

"Contextual influences on value-based choices - insights from neuroscience and behavioral experiments"