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Marketing Research Camp
Speaker 2022
Barbara E. Kahn
Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served as Director of the Jay H. Baker Retailing Center and as Executive Director of the Marketing Science Institute (MSI). Barbara also served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami and as the Vice Dean of the Wharton undergraduate programme.
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Barbara is an internationally recognised scholar on retailing, variety-seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and The Shopping Revolution (revised and updated): How Retailers Succeed in an Era of Endless Disruption Accelerated by Covid-19, and coauthor of Grocery Revolution: The New Focus on the Consumer. She has been featured in CNN, CNBC, Forbes, Wall Street Journal, New York Times, NPR, Vox, Politico, and the Hidden Brain Podcast.
Barbara has been elected president of both the Association for Consumer Research (ACR) and the Journal of Consumer Research Policy Board and selected as an MSI trustee. She was an associate editor at Journal of Consumer Research, Journal of Marketing, and Marketing Science and has served on the editorial boards of all major marketing journals. She was elected as a Fellow for ACR and Society for Consumer Psychology (SCP).
Barbara received her PhD, MBA, and MPhil from Columbia University, and her BA from University of Rochester.
Robert Meyer
Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor and Director of Wharton’s Human-Centered Technology Initiative. He is a noted scholar whose research focuses on consumer decision analysis, sales response modelling, and decision making under uncertainty.
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Professor Meyer’s work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing Science, Management Science, and Risk Analysis. He was the former editor of the Journal of Marketing Research and Marketing Letters. He also served as an associated editor for the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.
Professor Meyer’s research has focused on various topics in decision making and communication in the domains of consumer research and natural hazards preparedness. This work includes the use of natural-language processing tools to study how sensationalist news stories develop and spread on social media platforms. These latter ideas form the basis of his recent book, co-authored with Howard Kunreuther, "The Ostrich Paradox: Why we under-prepare for Disasters".
Peter Ebbes
Peter Ebbes holds a PhD in economics and marketing from the University of Groningen (Netherlands).
His research focuses on understanding aspects of consumer behaviour through data sources now commonly collected by many companies. In his research, he develops novel statistical methods to accommodate the increasing complexity of the consumer marketplace and the growing richness of available data sources. Insights from his studies help to improve marketing decision making, particularly concerning segmentation, targeting, and pricing activities.
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Peter's work has been published in Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics (QME), International Journal of Research in Marketing (IJRM), Psychometrika, and other journals. He is the winner of the 2011 IJRM Best Paper award. He is the winner of the 2016 HEC Foundation best researcher award. Peter is finalist of the 2015 Shelby D. Hunt/Harold H. Maynard Award, finalist of the 2015 Marketing Science Institute/H. Paul Root Award, and finalist of the 2017 Paul E. Green Award. He is the 2020 Sheth Foundation/Journal of Marketing Award winner.
He served twice on the organising committee of the Advanced Research Techniques (ART) Forum, a conference that brings together quantitative researchers from industry and academia. He also served as secretary/treasurer of the Section on Statistics in Marketing within the American Statistical Association. Peter is currently a member of the American Marketing Association (AMA), INFORMS, the American Statistical Association (ASA), the European Marketing Academy (EMAC), and the Psychometric Society.
His teaching interests include marketing research and analytics, marketing models, and business analytics. Prior to joining HEC Paris in 2012, he taught at the Ohio State University and Penn State University.
Renana Peres
Renana Peres is the KMART professor of Marketing, The Vice president of Global Relations at EMAC and head of the marketing department at the Hebrew University Business School.
Her research addresses the interplay between brands, consumer social interactions, and firm decisions. She studies the determinants of brand perception, how word of mouth and social interactions are generated on brands, and how social interactions eventually translate into sales. She uses methodologies such as agent-based models, image processing, content analysis, machine learning, and diffusion models.
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Prof. Peres has served as a Visiting Assistant Professor of Marketing at University of Pennsylvania’s Wharton School, and NYU’s Stern School of Business.
She is a Senior Editor of the International Journal of Research in Marketing, and a member of the Editorial Review Board of +the Journal of Marketing.
Prof. Peres earned her PhD in Marketing from Tel Aviv University’s Recanati Graduate School of Business Administration. She holds an MSc and BSc in Physics from the Hebrew University of Jerusalem, and an MBA from Tel Aviv University.
Prof. Peres is the founding CEO of PerSay, Ltd., an Israeli high-tech firm focusing on development and implementation of voice recognition algorithms. She serves as a board member of Haatid Provident Fund.
Tammo Bijmolt
Tammo H.A. Bijmolt is Professor in Marketing Research at the University of Groningen, Netherlands and director of the Groningen Digital Business Centre. His research interests include customer behaviour, retailing, e-commerce, advertising, and meta-analysis. On these topics, Tammo Bijmolt has been involved in numerous research projects in collaboration with companies and international co-authors.
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His publications have appeared in leading international journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and International Journal of Research in Marketing. He is Associate editor of the International Journal of Research in Marketing, and member of the editorial boards of the Journal of Marketing, Journal of Interactive Marketing, Journal of Retailing, and the International Journal of Electronic Commerce. He won the best paper award in 2007, the J.B. Steenkamp long-term impact award in 2017 of the International Journal of Research in Marketing, the best paper award in 2011 of the Journal of Interactive Marketing, and the best paper award in 2015 and 2017 of the European Journal of Marketing. He is president of the European Marketing Academy (EMAC).
